Showcases international food packaging graphic design, from designer lines such as Phillipe Starck's bottle water, to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in-house lines and own brands. The book features insights from professionals in the business and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
Book Description
Editorial Reviews
About the Author
Ben Hargreaves is a journalist and editor who began his career in business to business publishing, writing extensively on the design, engineering and management sectors. He is currently editor of New Design magazine, the UK's leading trade journal for industrial and product designers. Ben lives and works in North London, UK.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
2.0 out of 5 stars
Sophmoric Presentation, The elite in package design.,
By
This review is from: Eat Me: Delicious, Desirable, Successful Food Packaging Design (Hardcover)
If you can get past the babe with the big red lips and her toungue, its not a bad book. The cover, presentation and chapter pages do little justice to the great design examples contained therein.How dare I, but I took a razor blade an 5 minutes and improved the book so I can now leave it out for my clients. I would like to have seen success/failure results. Did the package/product sell?
1 of 1 people found the following review helpful:
4.0 out of 5 stars
meh,
By englisquare (New York, NY) - See all my reviews
This review is from: Eat Me: Delicious, Desirable, Successful Food Packaging Design (Hardcover)
it does have some good examples of packaging design, but the book itself wasnt exactly designed well nor was it printed as idealy as i'd like it to be. but all u really need is the examples right? that's how i justify it :/
1 of 2 people found the following review helpful:
5.0 out of 5 stars
GREAT EXAMPLES!,
This review is from: Eat Me: Delicious, Desirable, Successful Food Packaging Design (Hardcover)
This book includes food packages from the US, UK, Korea, etc. Big images and hidding secrets behind packaging design are very helpful. The design of the book itself is also nice.
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