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Eat Mor Chikin: Inspire More People Hardcover – June 1, 2002


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Product Details

  • Hardcover: 200 pages
  • Publisher: Looking Glass Books; Assumed First Edition edition (June 1, 2002)
  • Language: English
  • ISBN-10: 1929619081
  • ISBN-13: 978-1929619085
  • Product Dimensions: 8.8 x 5.7 x 0.7 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #116,466 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

S. Truett Cathy is a real-life Horatio Alger story. Growing up in a boardinghouse his mother operated during the Great Depression, he learned the principles of hard work, honesty, loyalty, and respect. When he opened a small restaurant in 1946 with his brother Ben, he put those principles to work and immediately began to experience rewards. Over two decades later, Cathy opened his first Chick-fil-A restaurant, which was unique in America in two ways: it served the first boneless breast chicken sandwich, and it was the first fast-food restaurant to operate in a shopping mall. Today, the more than 1,000 Chick-fil-A restaurants boast than $3 billion in sales annually while adhering to a policy previously unknown in the fast-food business: Chick-fil-A is closed on Sundays.

Along with his wife, Jeanette, Cathy is also the founder of the WinShape Centre Foundation, which offers college scholarships, summer camps for children, a marriage retreat center, and homes for more than 130 foster children. The Cathys live in the Atlanta area.

Customer Reviews

4.3 out of 5 stars
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Great reading and very inspirational.
Mtart04
I have a new found respect for Mr. Cathy and Chik Fil A. He truly tries to instill Christain values into business and he has shown us all that it works!!!
AH
They're always happy to please and make things right!
rc

Most Helpful Customer Reviews

24 of 26 people found the following review helpful By Bonita L. Davis on December 11, 2002
Format: Hardcover
If you are looking for a primer of how to make big bucks in a business, you won't find it here. If you're looking for an example of a business grounded in Christian values and principles then look no further. Eat Mor Chikin is an inspirational book which shows that you can utilize Christian principles in your business and make a profit.
Eat Mor Chikin: Doing Business the Chick-fil-A Way is S. Truett Cathy's story of how he developed a business that instills loyalty, achieves higher sales and gives hope to thousands of people who enter its sphere. Cathy has presented us with a book which is more biographical in nature than purely business oriented.
Mr. Cathy came from a family that was plagued by poverty, disease and other problems that would break the wills of most people. Yet through his faith, good people coming into his life, and taking advantage of unexpected opportunities, Truett Cathy became a pioneer in the fast food business in the southeast. His struggles, triumphs and Christian principles are an inspiration for anyone who feels they are unable to make it in this tumultous world of business and life. Faith is the cornerstone of Mr. Cathy's success.
I certainly enjoyed the book. His book is filled with anecdotes and other intriguing stories of his life. Unfortunately the reader doesn't get a comprehensive look at Mr. Cathy's life nor his business. In fact most of the book focuses on the charitable works done by his organization and himself. You will not find any detailed discussions of his business and its operation. As a book on business it falls short on those details. It would have been good if they were elaborated on especially for those who want to incorporate Christian values into all aspects of their business. Except for those two flaws Mr. Cathy has presented the reader with a book that deserves our attention in conducting business in life and at home.
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16 of 18 people found the following review helpful By Louis N. Gruber VINE VOICE on May 11, 2004
Format: Hardcover
Ever wondered about Chik-fil-A? What is the secret of its success? Why is it closed on Sunday? Why is it not publicly held? (No, you can't buy stock in it). Where did they get those cows who can't spell? And who is the man behind the concept? In this deceptively short book, S. Truett Cathy talks about his life story and the story of this business.
It is a fascinating American story, a story of struggling up from hard times, building a business with impressive perseverance and personal commitment, and most important, a story of principles. For this is a company that eschews contemporary business fads and slogans, treats its people like valued assets, prizes and practices loyalty, and believes that Christianity should be lived, not just preached.
Interspersed with author Cathy's memoirs are brief vignettes from several Chik-fil-A operators (what they call franchisees), and from others who have blossomed under Cathy's encouraging ministrations. He does a lot more than sell chicken sandwiches. He has made a life work of encouraging others. He also sponsors a network of foster homes, and is (appropriately) proud of the many, hundreds, of children who call him their grandfather.
Although it is a short book, it is intense, and it is challenging, because it makes you ask yourself questions. It is not the light reading it appears to be. It forces you to look at your own values, loyalty, and commitment. It is well worth reading. If you would like the chance to meet a really great man of our times, even if it's only in his book, then I strongly recommend Eat Mor Chikin! Reviewed by Louis N. Gruber
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12 of 14 people found the following review helpful By AH on April 1, 2003
Format: Hardcover
This book is filled with nuggets on faith,life and business. He writes it in such a down home way that you feel connected to him and his family. I enjoyed the fact that he shared his faults along with his successes. There was no shame in making mistakes or being scared in business but he took every opportunity and that's saying a lot. I have a new found respect for Mr. Cathy and Chik Fil A. He truly tries to instill Christain values into business and he has shown us all that it works!!!
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4 of 4 people found the following review helpful By Kent Covington on October 2, 2003
Format: Hardcover Verified Purchase
I purchased this book expecting (and perhaps hoping) for a narrative of the Chick-Fil-A corporate marketing and operations strategy. I was surprised to find an auto-biography instead.
This book was not at all what I anticipated, but I am so very glad that I stumbled across it. "Eat More Chikin" does indeed contain Mr. Cathy's secret to success, but if you're convinced that effective business strategy has to be complex, you just might miss it. This writing reveals the very philosophy that has made S. Truett Cathy a winner in business and every other facet of life. And yes, I was in fact inspired!
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7 of 9 people found the following review helpful By FrKurt Messick HALL OF FAMEVINE VOICE on January 16, 2004
Format: Hardcover
S. Truett Cathy's story is an inspiring one in many ways. Born into a family that was poor and facing difficult times, he nonetheless had the willpower and grace to make it through to become a fine example of the American success story, with a thriving business across the country. Cathy has made an effort in his business enterprises to continue to inspire people, holding fast to his basic principles.
This is not a business book - many readers may be disappointed, but it is not a `how-to' book with strategies for successful chain-restaurant management, building or marketing. Instead, this is an inspirational book and autobiographical reflection on the part of Cathy; his business holds true to Cathy's understanding of what Christian principles should be, and this is rather rare in society, but this is a book about those principles, rather than the business.
Cathy had many set-backs and many unexpected opportunities arise in his life. One thing Cathy seems consistent about is that he always looked for the will of God in these events. Faith is the foundation of Cathy's business plan. The book contains many short stories and personal anecdotes from Cathy's life, some of which may seem unbelievably fortuitous. Cathy spends a great deal of time laying out the charitable works he and his company engage in, too, partly for a bit of marketing I'm sure, but also as a subtle model and reminder to other corporate executives and businesses that they have a responsibility to the greater community.
One might be tempted to wonder, does God really get involved in corporate success this way? Is the answer for a business to close on Sundays? (We shall leave aside the question about whether the Sabbath is really supposed to be Saturday, rather than Sunday.
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