Most Helpful Customer Reviews
19 of 21 people found the following review helpful:
3.0 out of 5 stars
EAT MOR INSPIRATION, December 11, 2002
This review is from: Eat Mor Chikin: Inspire More People (Hardcover)
If you are looking for a primer of how to make big bucks in a business, you won't find it here. If you're looking for an example of a business grounded in Christian values and principles then look no further. Eat Mor Chikin is an inspirational book which shows that you can utilize Christian principles in your business and make a profit. Eat Mor Chikin: Doing Business the Chick-fil-A Way is S. Truett Cathy's story of how he developed a business that instills loyalty, achieves higher sales and gives hope to thousands of people who enter its sphere. Cathy has presented us with a book which is more biographical in nature than purely business oriented. Mr. Cathy came from a family that was plagued by poverty, disease and other problems that would break the wills of most people. Yet through his faith, good people coming into his life, and taking advantage of unexpected opportunities, Truett Cathy became a pioneer in the fast food business in the southeast. His struggles, triumphs and Christian principles are an inspiration for anyone who feels they are unable to make it in this tumultous world of business and life. Faith is the cornerstone of Mr. Cathy's success. I certainly enjoyed the book. His book is filled with anecdotes and other intriguing stories of his life. Unfortunately the reader doesn't get a comprehensive look at Mr. Cathy's life nor his business. In fact most of the book focuses on the charitable works done by his organization and himself. You will not find any detailed discussions of his business and its operation. As a book on business it falls short on those details. It would have been good if they were elaborated on especially for those who want to incorporate Christian values into all aspects of their business. Except for those two flaws Mr. Cathy has presented the reader with a book that deserves our attention in conducting business in life and at home.
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13 of 14 people found the following review helpful:
4.0 out of 5 stars
A Man To Admire, May 11, 2004
This review is from: Eat Mor Chikin: Inspire More People (Hardcover)
Ever wondered about Chik-fil-A? What is the secret of its success? Why is it closed on Sunday? Why is it not publicly held? (No, you can't buy stock in it). Where did they get those cows who can't spell? And who is the man behind the concept? In this deceptively short book, S. Truett Cathy talks about his life story and the story of this business. It is a fascinating American story, a story of struggling up from hard times, building a business with impressive perseverance and personal commitment, and most important, a story of principles. For this is a company that eschews contemporary business fads and slogans, treats its people like valued assets, prizes and practices loyalty, and believes that Christianity should be lived, not just preached. Interspersed with author Cathy's memoirs are brief vignettes from several Chik-fil-A operators (what they call franchisees), and from others who have blossomed under Cathy's encouraging ministrations. He does a lot more than sell chicken sandwiches. He has made a life work of encouraging others. He also sponsors a network of foster homes, and is (appropriately) proud of the many, hundreds, of children who call him their grandfather. Although it is a short book, it is intense, and it is challenging, because it makes you ask yourself questions. It is not the light reading it appears to be. It forces you to look at your own values, loyalty, and commitment. It is well worth reading. If you would like the chance to meet a really great man of our times, even if it's only in his book, then I strongly recommend Eat Mor Chikin! Reviewed by Louis N. Gruber
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11 of 12 people found the following review helpful:
5.0 out of 5 stars
Thank you Mr. Cathy !, April 1, 2003
This review is from: Eat Mor Chikin: Inspire More People (Hardcover)
This book is filled with nuggets on faith,life and business. He writes it in such a down home way that you feel connected to him and his family. I enjoyed the fact that he shared his faults along with his successes. There was no shame in making mistakes or being scared in business but he took every opportunity and that's saying a lot. I have a new found respect for Mr. Cathy and Chik Fil A. He truly tries to instill Christain values into business and he has shown us all that it works!!!
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