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Brian Tracy gives this motivation and reasoning. This is a short, fast read. As the author says, it doesn't go into all the psychology of procrastination; rather, it gets right to the action. Brian Tracy covers such things as determining priorities, delegating and eliminating some tasks, knowing what's okay to procrastinate about, and whether to tackle your "frog" (your big task that will lend the greatest results) first or a lesser priority task.
The result is a clear, concise book that is helpful and shows that by regularly eating your frogs first, you develop a habit that makes it easier to accomplish more than the average person and do it with increasingly less effort. An excellent, worthwhile book that you will likely refer to time and time again.