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Eat This Not That! 2010: The No-Diet Weight Loss Solution Paperback – October 6, 2009

135 customer reviews

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Editorial Reviews


What the restaurant industry is saying about Eat, This Not That! 2010:
Eat This, Not That! provides its readers with a great service. Romano's Macaroni Grill evaluated every item on its menu for flavor and nutritional responsibility.  In fact, one of the previous recipes that needed dramatic improvement, a Scallop Salad, appeared on the Eat This, Not That! segment of the March 9, 2009, Today Show. An improved Seared Sea Scallops & Fresh Spinach Salad recipe was introduced shortly thereafter in June 2009, that contains 85% less Saturated Fat and 66% fewer Calories.”
--Romano's Macaroni Grill - CEO Brad Blum
Eat This, Not That! has always been an industry leader in providing healthy eating/healthy living advice to diners. In order to satisfy customer demand for great tasting, on-the-go food for a healthy lifestyle, Jamba Juice has introduced several new menu options in 2009 including slow cooked oatmeal...and Grab 'n Go wraps, salads and sandwiches that contain no artificial flavors, no preservatives and no high fructose corn syrup. With Eat This, Not That! 2010, you’ll never diet, never go hungry—and never worry about your weight again!”
--Jamba Juice - CEO James White
More praise for Eat This, Not That!:
“David has a whole bunch of these books. This is the brand new 2010 edition. I think these books are brilliant. I was just chitchatting with the audience and just right on the cover, there’s one pizza that’s 2300 calories, and one pizza that’s 610 calories. I mean you just don’t know and they look identical. That’s the premise of this.”
--Rachael Ray
Eat This, Not That! is an intriguing approach to thinking about how to educate America about making smart food choices.”
-- Dr Mehmet Oz, on Oprah Radio
"Eat This, Not That! is gonna freak the weight right off of you."
-- Ellen DeGeneres
“These books are a great guide to carry around and have with you whenever you’re not sure what to choose.”
-- Oprah Winfrey on Oprah
“Many big restaurant chains apparently are watching our segments and reading David Zinczenko’s books, now they are responding with healthier meal options, which is good news for everyone. David highlights the best of the best with a brand new edition to the ‘Eat This, Not That!’ series.” 
-- Matt Lauer, host of The Today Show

About the Author

DAVID ZINCZENKO is the editor-in-chief of Men’s Health and editorial director of Women’s Health. He is a regular contributor to the Today show and has appeared on Oprah, 20/20, and Primetime Live.

MATT GOULDING is the food and nutrition editor of Men’s Health. He has cooked and eaten his way around the world and now lives in Pennsylvania.


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Product Details

  • Paperback: 352 pages
  • Publisher: Rodale Books; Upd Exp edition (October 6, 2009)
  • Language: English
  • ISBN-10: 1605295388
  • ISBN-13: 978-1605295381
  • Product Dimensions: 6.4 x 0.6 x 6.4 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (135 customer reviews)
  • Amazon Best Sellers Rank: #361,473 in Books (See Top 100 in Books)

More About the Author

DAVID ZINCZENKO is the New York Times bestselling author of Cook This, Not That! and The New Abs Diet. He is former editor in chief of Men's Health. Once an overweight child, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to ABC News and has appeared on Oprah, Good Morning America, Primetime Live, 20/20, The Rachael Ray Show, and The Ellen DeGeneres Show.

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Customer Reviews

Most Helpful Customer Reviews

74 of 91 people found the following review helpful By Ramoth on October 29, 2009
Format: Paperback Verified Purchase
I love this book, its organization, its attitude; but my confidence in it was shaken when I came upon (p. 195) Hellmann's Light Mayonnaise, a household staple of mine, classified as a "Not That" because it allegedly contained 90 calories and 10 grams of fat.

Those are the stats for regular Hellmann's! Hellmann's Light actually has 35 calories and 3.5 grams of fat.

The "Eat This Not That" franchise has morphed quickly into quite a juggernaut, with updates published frequently. What a job this must be! But have the multiple editions come at the cost of the accuracy we (and Oprah!) depend on the ZincZenko/Goulding team for?

Guys, please, at least put an "Erratum" page on your website.
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13 of 16 people found the following review helpful By Jolene M. Williams on October 22, 2009
Format: Paperback Verified Purchase
This is a great addition to the series, with updated information and more ways to lose weight. There are also new recipes in here, which is great! I'm glad they came out with a new one because I was curious as to how various new products I have seen in the supermarket have fared. I have lost 45 pounds by using the information in the older books. If you're going to get this book, and you cook at home all the time like I do, you should also purchase the Supermarket Survival Guide. There are more recipes in there, and you will also learn a great deal about what you're really eating when you buy something from the supermarket. I really wish that the 2010 edition focused more on supermarket food because I almost never eat out, but they did a great job with this book. I highly recommend this series to anyone who wants to lose weight or just eat better food, because, you will absolutely lose weight if you use this information.

If you do eat out, this book is also great, because they even give the restaurants grades. Just going to a different restaurant can help you in the battle against the bulge, and with obesity rates on the rise, we need all the help we can get!
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6 of 7 people found the following review helpful By Michael McGill on February 10, 2010
Format: Paperback Verified Purchase
Simple, no nonsence guide to help you make intelligent choices in what you eat. It's not a book to just be read, but to be constantly referred to; I keep my copy in my backpack, and consult it often. But let me warn you; some of the revelations are going to shock you. For instance; did you know that at Cold Stone creamery, EVERY drink one of their regular line of shakes contains a MINIMUM of 1,000 calories, 92 Grams of Sugar, and 1.5 grams of trans fat? And that's just for their Small Shake! Did you know that pre-made guacamole can contain as little as 2% of Avacado? That Turkey Bacon isn't any better for you than Pork Bacon? Neither did I! But these facts, as well as thousands of others, are all readily available in ETNT.
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3 of 3 people found the following review helpful By Sonjia Williams on March 15, 2010
Format: Paperback Verified Purchase
I love this book! I've even made some of the recipes at the end and they were great! I've been on a mission to lose weight and eat better as well as encourage my husband to do the same. He's not as commited and disciplined as I am for weight loss or eating better, but as a result of my following the suggestions in this book for myself, my husband benefits without even trying! I'm so stoked by the information in this book that I plan to purchase the grocery shopping edition.
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2 of 2 people found the following review helpful By William E. Adams on May 16, 2010
Format: Paperback
What a fascinating book, excellent for keeping in the bathroom and skimming it a few pages at a time. I suggest doing this AFTER a meal, or else you'll emerge hungry and on the prowl for one of their recommendations at your local chain restaurant. And that brings up the one minor flaw: if you live in a city with very few national chain outlets, you'll get a bit less useful data from the book. I now live in a city of 100,000, with another city of 100,000 twenty miles away, and yet in the combined metro area, there are no Panera Bread or Dunkin'Dougnuts outlets, for instance. I spent most of the past 35 years in a town of less than 30,000, with very few of the big national chains present. The heart of the book is to compare the nutritionally worst menu items in each joint with their truly healthiest offerings. But if you live in a large metro area, and eat out a lot, this volume is a real eye-opener. My favorite things at McDonalds, for instance, turn out to be pretty good choices, while my favorite item at Quiznos shows up to be horrible in terms of fat and calories. All restaurant frequenters who have access to most well-known chains can benefit by digesting the information in this book. If you discover that you almost always choose the healthiest, it makes you feel virtuous. If you realize that the opposite is true, it will spur you to changing your choices when a patron. The fact that some "salads" have a thousand calories, and some big burgers only 300, is a nice surprise for us carnivores.
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2 of 2 people found the following review helpful By John McClane on August 1, 2010
Format: Paperback
I bought this book (last year's edition) and lost 50 lbs. (with exercise). I went from 230 lbs. to 180 lbs in 6 months. Basically it's just simple food swaps. What I like about this book the most is they're NOT telling you to NOT go to any fast food places. But if you're going to go there anyways to eat, just "eat this, not that!". If the book was just a list of food you can't eat, I would've never bought it. Telling you you can't have this or that to eat is horrible. If you can't eat things without being given replacement things you'll never lose weight because you'll feel constantly deprived. They give you simple swaps anyone can do. I cut out a lot of cheese and the pounds were just coming off. No lie. This book was ESSENTIAL to my weight loss. HIGHLY recommended!
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