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The guy indeed knows his stuff. I think it should be required reading for any business student. It makes too much sense.Published 3 months ago by T. Dan Nichols
the best resource on challenger brands...great reminders for those who think they don't need this book/audio version.Published 15 months ago by fhcgsps
Cracking book. Lots of great ideas and insights. Every business manager should read!!Published 15 months ago by scott
One of the top five business marketing books of the past decade, Challenger Brands lays out an action plan for any business that is struggling to compete against the Goliaths.Published on January 10, 2013 by Michael E. Zimmerman
Really enjoyed how the author encourages you to look at other businesses unrelated to your field then bring back lessons learned to your situation. Read morePublished on November 6, 2012 by Fred Nilson
I know there are some good strategic ideas here but I was incredibly put off by the misinformation right up front about people's media habits and media consumption patterns across... Read morePublished on September 21, 2012 by Amazon Customer
This is a great book for anyone in the branding, marketing or advertising industries to learn to think a little differently about branding. Read morePublished on August 10, 2012 by sparklehorse