Ebusiness Technology Kit for Dummies [Paperback]

Kathleen Allen PhD (Author), Jon Weisner (Author)

Book Description

Series: For Dummies (Lifestyles Paperback) | Publication Date: October 3, 2000

eBusiness Technology Kit For Dummies is the best resource for information on using computer technology to help your small business succeed. This book begins with defining the benefits of technology and equips you with information about the best tools to use for all types of small business. Find out why a technology strategy is necessary and how to incorporate it into a business plan. Learn how to plan for cost and execution as well as how to deal with technology consultants. eBusiness Technology Kit For Dummies will guide you step-by-step through the maze of computers, e-mail, and the Internet. Featured is a CD-ROM disk filled with interactive software, templates, exercises, and samples.

Editorial Reviews

From the Publisher

Discover how to:
* Develop a technology strategy
* Speed up business production and transactions
* Work effectively with technology consultants
* Become a paperless office
* Leverage electronic services, such as e-mail and the Internet

BONUS CD-ROM INCLUDES:
* Trial versions of Microsoft Publisher and FrontPage 2000
* Microsoft Small Business Video case studies
* Author-created files, including The Business Owner's Guide to Tech Lingo and Tech Prep Questionnaire

From the Back Cover

"Kathy and Jon show you how to make technology work for your business, even if you're still confounded by computers." Paul Orfalea, Chairperson Emeritus, Kinko's

Tools to assess your business technology needs on CD-ROM!

Harness today's technology to boost productivity and increase profits

Avoid the top ten mistakes small businesses make when it comes to technology You need technology in today's business world to keep in touch with your customers and stay ahead of your competitors. This guide will help you assess your company's procedures from a technology perspective, from identifying various types of information that exists within your company to tracking how that information flows in your daily operations. all this on the CD-ROM Trial versions of Microsoft Publisher and FrontPage 2000 Microsoft Small Business Video Case Studies Author-created files, including The Business Owner's Guide to Tech Lingo and Tech Prep Questionnaire PC running Windows 95 or later or a 68040 Power Mac running OS 7.5.5 or later. See About the CD Appendix for further requirements and details. Special Offer Microsoft^® bCentral Drive your business forward Sign up for the service for six months and receive a free domain name See inside for details.

Discover how to: Develop a technology strategy Speed up business production and transactions Work effectively with technology consultants Become a paperless office Leverage electronic services, such as e-mail and the Internet

Get smart! www.dummies.com

See all Editorial Reviews

Product Details

• Paperback: 298 pages
• Publisher: For Dummies (October 3, 2000)
• Language: English
• ISBN-10: 0764552619
• ISBN-13: 978-0764552618
• Product Dimensions: 9.2 x 7.2 x 0.9 inches
• Shipping Weight: 1.3 pounds
• Amazon Best Sellers Rank: #4,902,753 in Books (See Top 100 in Books)

More About the Author

Dr. Kathleen Allen is the author of more than 15 books in the fields of entrepreneurship and the commercialization of new technologies. As an entrepreneur, she has co-founded four companies in the areas of real estate, healthcare, and manufacturing. She has also co-founded a non-profit venture, N2TEC Institute, that advises universities and state government entities in Rural America on how to develop new technology companies. She is the director of the University of Southern California Marshall Center for Technology Commercialization where she is also a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launch their businesses. She also consults to large companies on issues related to innovation and the commercialization of new technologies. One of the topics on which she is often called to speak on is how to use the entrepreneur's mindset and skills to manage a career. She is married to an entrepreneur and they have four children, two of whom are entrepreneurs.