The Paul Ecke Ranch, the world's largest poinsettia breeder, shares its expertise on how to grow and market the number one Christmas flower. This manual provides everything a grower needs to know about producing and selling this pervasive crop of red, pink, yellow, purple, speckled, and marbled flowers. Every phase of production is covered, from propagation and vegetative growth to height control and postproduction care. Aspects of crop care such as nutrition, watering, lighting, and pest control are presented. The sales and marketing of poinsettias, handling after harvest, and retail displays are also discussed.
Book Description
Editorial Reviews
About the Author
Paul Ecke III, is the grandson of the founder and the current owner and CEO of the Paul Ecke Ranch. He lives in Encinitas, California. Janes E. Faust, PhD, is an associate professor of horticulture at Clemson University. He lives in Clemson, South Carolina. Jack Williams is production manager for the Paul Ecke Ranch. Andy Higgins is the vice president of sales for the Paul Ecke Ranch. Jack Williams and Andy Higgins both live in Encinitas, California.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
