This work aims to show readers how to combine vision with skill, aptitude and market opportunities when running a small business. Global issues are integrated throughout the text. There is emphasis on guerilla marketing techniques and customer service.
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Most Helpful Customer Reviews
2 of 4 people found the following review helpful:
5.0 out of 5 stars
Outstanding start-your-own business book.,
By A Customer
This review is from: Small Business: An Entrepreneur's Plan (Paperback)
In the large world of how-to-do business books, this one stands out. It is logical, uses real-life, fund-limited examples, and provides both a detailed as well as a quick-start guide to beginning your own business.It is oriented to the small start-up sector, which is always idea rich but fund limited. It includes strategies for breaking through roadblocks, finding financing and partners, and making a clear presentation of your business strategy to outsiders. Highly recommended.
1 of 3 people found the following review helpful:
5.0 out of 5 stars
Don't start a business without it,
By A Customer
This review is from: Small Business: Entrepreneurs (Paperback)
A step by step process leading you to a fail-safe busines
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