Customer Reviews

Eco-Efficiency: The Business Link to Sustainable Development

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Their environmental passion is heartfelt, but the authors of Eco-Efficiency: The Business Link to Sustainable Development are no tree huggers. Livio D. DeSimone is chairman and chief executive officer of 3M and Frank Popoff is chairman of Dow Chemical. The co-authors' status as corporate titans lends credibility to their positions. The planet's fragile ecology is in danger of being destroyed by its inhabitants and large corporations bear much of the responsibility for saving the environment, they write. This isn't a screed, though. Rather, it's a reasoned guide to making your company more profitable and more environmentally friendly at the same time. The "eco" in their favorite buzzword, eco-efficiency, refers to both economics and the ecology. By examining their processes, companies can reduce waste that's costly financially and ecologically, they argue. Due to its measured, balanced analysis of the relationship between business and the environment, we at getAbstract strongly recommend this book to all executives and students, especially those who have a real concern for the environment, but find themselves frustrated at the strident tone of many environmentalists.

Eco-efficiency provides a thorough diagnosis of what is necessary for business to grow and become more economically and ecologically efficient in a changing world, as well as providing arguments for how governments have to allow open markets to promote sustainable development. However the views are one sided, barely addressing legitimate arguments. Also, it is difficult to trust the athors who are both CEOs of companies not historically known for 'green' efficiency. And, if you can't trust the messenger, how can you trust the message?

A must to every business manager which is not yet familiar with the concept and practice of eco-efficiency.