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EcoCommerce 101 - Adding an ecological dimension to the economy

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EcoCommerce 101 - Adding an ecological dimension to the economy [Paperback]

Tim Gieseke
4.3 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

December 1, 2010
In EcoCommerce 101, Timothy Gieseke offers new ways to look at an emerging economy. Using Adam Smith's concepts, developed in the 18th Century classic The Wealth of Nations, Gieseke suggests the development of new markets for the assurance of sustainability. Using agriculture as an example, he employs actual and visionary examples of how cooperation between leaders in business, agriculture, government and ecology can assure that the economy and ecology will provide our needs for the next millennium.

This EcoCommerce model is applicable to all industries that rely on the food, feed, fiber and fuel stocks that we glean from the land.

You will discover that the:
- Economic System has much to benefit from our ecological systems
- ''Natural Capital'' of nature is as valuable to the economy as our man-made factories
- Engagement in EcoCommerce will be as natural as engaging in our economic system
- Career Opportunities will abound when this new economic system is unlocked.

Editorial Reviews

About the Author

Tim Gieseke, a farmer, an ecologist, a business owner and a lecturer, and previously both a government staff and policy analyst, creates a new language for this new economic reality. He discusses the need for revolutionary types of indexes for measuring sustainability. This thoroughly researched and clearly presented volume is a work that should be looked at seriously by all concerned with the continuity of our resources.

Product Details

  • Paperback: 428 pages
  • Publisher: Bascom Hill Publishing Group (December 1, 2010)
  • Language: English
  • ISBN-10: 193509842X
  • ISBN-13: 978-1935098423
  • Product Dimensions: 1 x 6.2 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,716,361 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
"EcoCommerce 101 is an authoritative and much needed review of Ecosystem Service markets. Tim Gieseke does an excellent job communicating the principles, potential and need for market driven mechanisms to sustain our environment and enable farmers to realize more of the value they provide beyond the commodities they produce. Written by a farmer who has been in the trenches and is clearly expert on the topic, I recommend this book to anyone interested in better understanding why environmental markets are essential when discussing 'sustainability'."

Terry Stone
Manager, Sustainability Value Chain
Research Triangle, North Carolina
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2 of 2 people found the following review helpful
4.0 out of 5 stars Does the US Farm Bill Protect Ecosytem Services? March 29, 2011
EcoCommerce 101 is a deep dive into the mechanics of U.S. agriculture policy from the point of view of a man who has seen it from many angles -- as a farmer, government employee, now policy consultant. Gieseke examines the notion of conserving ecosystem services on agricultural lands and assesses how current policies tend to obstruct efforts integrate broader ecological purposes into farm subsidies. Updated policies are needed to improve the integration of disparate and separate government programs, to offer conservation incentives based on resource needs rather than the needs of agencies, and to support the development of consistent, multi-scaled and standardized measurements for ecosystem services. Gieseke observes that water quality trading programs as currently structured are not likely to restore public waters, in part because of high transaction costs. He also emphasizes that markets are developed in isolation at the institutional level, and do not effectively address a broad spectrum of ecoservices. He contrasts the commodity title in the Farm Bill, which has met its objectives, with the conservation title, which has not, and attributes that in part to a failure to develop useful measurements. Quoting Sally Collins, former director of the U.S. Office of Environmental Markets, the author highlights five themes for ecomarkets: Its more than carbon; we need unified standards; stakeholders must be involved, we can learn from experience, and cross-government cooperation is key. The constituency of the U.S. Department of Agriculture used to be the farmer. Now its a broader spectrum of non-profits, agencies, and companies requesting outcomes from farmers. The only disappointment in the book is its skimpy treatment of biodiversity, a major environmental challenge on agricultural lands.
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2 of 2 people found the following review helpful
I very much liked this book and consider it is a tremendous addition to my bookshelf. EcoCommerce 101 is probably a worthwhile purchase/read for those who are trying to connect disparate dots (environmental policy; ecology politics; proposed new "permit" or "compliance" markets) and for readers who have ever considered if/how protecting fundamental "commons goods" can be an "economic stimulus".

The author seamlessly synthesizes many complex thoughts, theories, and principles and he presents them clearly enough to be appreciated by both novices AND accomplished veterans in many different and discrete domains (finance, agriculture, environmental advocacy, etc.). In this work, the case is well made for integrated resource management, for longitudinal analysis/consideration of how resources are allocated, and for more intelligent policy to be created. In EcoCommerce 101 the reader will be stimulated to really think about how critical fundamental supplies (soil, water, air) can be be used responsibly in the present AND remain available for the the continued reuse which will be required to maintain/advance national and international economic growth.

This author has produced not just a robust primer, he has written a good book that should be of real value to experts in many related and component fields.

I look forward to EcoCommerce 201 and subsequent works by this author !
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More About the Author

Tim Gieseke was raised on a US Midwestern farm in the 1970s before weaving his career with business management, government conservation work, a master's degree in environmental science, and federal farm policy work. He returned to farming in the mid-1990's and began questioning the economic system that failed to account for the ecological capital that is vital to the prosperity of the farms and the nation. He realized that the ecology was an economic system in its own right. Relying on the economic fundamentals in Adam Smith's Wealth of Nations classic of the 18th century, Gieseke constructed EcoCommerce to provide the framework to add an ecological dimension to the economy. Since it was published in February 2011, Gieseke has applied ecocommerce concepts in a (Minnesota)state-level project to garner economic value for livestock producers meeting water quality goals. The conclusion was successful, in that the application of ecocommerce concepts allows a shared governance process to emerge to capture the shared value of ecosystem management.

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EcoCommerce 101 - Adding an ecological dimension to the economy
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