Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas. --This text refers to an out of print or unavailable edition of this title.
Hawken ( Growing a Business ) touches on a raw nerve here. How might millions of people live and work in a complex business environment while causing "as little suffering as possible to all and everything around us?" Hawken, no Luddite, believes that "we need a design for business that will ensure that the industrial world as it is presently constituted ceases and is replaced with human-centered enterprises that are sustainable producers." Avoiding stormy rhetoric, Hawken thoughtfully reviews ecological theories and disasters and insists that "ecology offers a way to examine all present economic and resource activities from a biological rather than a monetary point of view." Calling for a restorative economy, he proposes rational, achievable goals: stop "accelerating the rate that we draw down capacity"; refrain from "buying or degrading other people's environment"; and avoid displacing "other species by taking over their habitats." This noteworthy study should kindle debates within the business community.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
A brilliantly written, thought provoking, system changing book. If you are looking for cogent explanations of the need for change, you'll find them here. Read morePublished 6 months ago by Dr. Artie K
read this for an MBA class - not the easiest read - a little "dry". But he makes so much sense that there is not a snowballs chance of any of it being adopted by the... Read morePublished 7 months ago by TWM
Great book. A must read for anyone who is a decision-maker in the office or the household.Published 8 months ago by Joshua L Wilmsmeyer
Very important book, will be really important in the future.Published 9 months ago by Carlos Carvajal
Powerful narrative about the great environmental challenges humanity faces and how business is part of the problem and needs to be part of the solution. Read morePublished 12 months ago by Alejandro Lozano