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Economic Development Online Paperback – February 7, 2011


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Product Details

  • Paperback: 202 pages
  • Publisher: GIS Planning Inc. (February 7, 2011)
  • Language: English
  • ISBN-10: 0615400051
  • ISBN-13: 978-0615400051
  • Product Dimensions: 8.3 x 5.3 x 0.7 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,449,493 in Books (See Top 100 in Books)

Editorial Reviews

Review

"In the new world of economic development marketing, there are two options: Change or Fail. For those interested in the former, read and fully digest Economic Development Online. Anatalio Ubalde explains the basics of dozens of emerging tools and why they matter to today's economic developers."
Andy Levine, President and Chief Creative Officer, Development Counsellors International

"Anatalio Ubalde captures readers through his clear, easy to understand explanation of what an avid economic development professional requires to be successful in today's Internet-centric world. To be effective, embrace and implement the best practices he outlines in Economic Development Online." 
Judy McKinney Cherry, CEcD, Principal, New Growth Strategies & Former Cabinet Secretary, State of Delaware Economic Development Office

"The competition to reach business decision makers in today's challenging economic climate is fierce. Economic development marketers must focus on strategies that will deliver results. This authoritative book delivers on all counts with tested strategies backed by real-world case studies. The book is a must read for economic development practitioners."
Janet Fritz, Director of Marketing and Technology, Metro Denver Economic Development Corporation

"The Internet is an ideal place to connect businesses with customers. This book ingeniously shows how to connect economic developers with businesses."
Miriam Warren, Head of European Community Management, Yelp

"Anatalio Ubalde s name is synonymous with successful economic development online strategies. This book benefits from his unique insights, experiences, and storytelling, to give economic developers a way to thrive in an online society. Every economic developer navigating the online world should read this."
JoAnn Crary, CEcD, President, Saginaw Future Inc.

"My fellow explorer of the new world of web services, Anatalio Ubalde is the perfect guide for anyone bringing their professional activities online. The web has actively connected people beyond any other technology and this book covers the important implications of that change."
Jan Jannink, PhD, Web Entrepreneur, Investor, and Stanford University Lecturer

"Finally, a comprehensive and complete guide for the professional economic development practitioner on how to conduct economic development online. Ubalde and Krueger explain in easy-to-understand terms what an online rookie MUST do while coaching staff and working with stakeholders in the process of economic development. From websites to mobile applications and soup to nuts, an economic development professional needs this on their desk as the ultimate reference."
Marty Vanags, CEO, EDC of the Bloomington Normal Area and Economic Development Blogger

About the Author

Anatalio Ubalde, MCP, FM, is the Co-founder of GIS Planning Inc. and ZoomProspector.com. Mr. Ubalde works with organizations throughout the nation to foster enhanced economic development strategies using Internet technology. He is an influential thought-leader whose work has been featured in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg BusinessWeek, Inc., and TechCrunch. He is frequently invited to speak about the use of Internet, marketing and GIS for economic development at national and international conferences throughout North America, Europe and Asia.

Andrew Krueger, MCP, has a background in urban planning, real estate, and data analysis and visualization. He has worked in the United States, South America, and Europe. Mr. Krueger holds a Master s degree in City Planning from UC Berkeley.


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1 of 1 people found the following review helpful By smease on January 1, 2011
Format: Paperback
As a follow up to Economic Development Marketing, Ubalde clearly explains and offers solutions for the different types of online tools economic developers can use to transform a region. Through charts, graphs, stories and screen shots, the book outlines how ED professionals can implement new technologies their private sector customers are using such as Yelp, Four Square, cloud computing, SEO, SEM, SMO, Twitter, to leverage results and gain credibility in the complex and competitive industry.

For example, Ubalde says the implementation of ED strategy should be distributed to a much larger legion of voices and partners that can share, forward, tweet, like and communicate your message.
The days of a select few groupthinkers setting traditional regional economic policy is behind us. The present and future of economic development is empowering individuals in your offline community - who have a presence in these online communities - to share and implement your vision.

ED professionals would be operating irresponsibly by not becoming a user, student and expert of the book's content. Further, creative leaders who set regional economic development strategy would be wise to align with Ubalde's organization - ZoomPropsector.com.
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Format: Paperback Verified Purchase
As a member of IEDC, I have heard Mr. Ubalde speak on the subject of economic development online marketing and the use of GIS. This book provides a great, up-to-date resource on using technology in economic development. The authors wrote a very readable book without sacrificing thoroughly covering the core concepts of economic development online.
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By Mike on September 17, 2011
Format: Paperback
This book is the best that I have read on the subject and is a must read for anyone wanting a thorough background on the subject. Anatalio Ubalde is a highly recognized pro in the field of economic development and no one better than he to write such a book.

Michael Manchak
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By lbhowe on March 7, 2011
Format: Paperback
Ubalde and Krueger's work is cutting edge and at the forefront of economic development marketing. This clear, concise road map of 21st century economic development marketing is a must read for economic developers and planners as well as government and non-profit organization officials with a stake in economic development.
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