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Editorial Reviews
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The author applies broad business concepts and anlysis to the understanding of the operations and activities of media firms, as well as the forces and issues affecting them."
Product Description
The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of media firms and of the forces and issues affecting them. In a wide-ranging survey of various media companies, including their marketing and distribution systems, Picard discusses product life cycles, as well as outside forces—such as the global and local economies, interest rates, trade barriers—that impact a company’s financial health.
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› Visit Amazon's Robert G. Picard Page
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What Do Customers Ultimately Buy After Viewing This Item?
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79% buy the item featured on this page: The Economics and Financing of Media Companies (1 (Business, Economics and Legal Studies, 1)$55.00 |
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