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Most importantly, Econovation envisions a very different future. It's one ruled by "producerism," not consumerism. It's a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You'll learn how to:
Capitalize on a market that will go from making nothing to making everything . . . for China
Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
Seduce a desperate government to finance your business, then feed you pancakes in the morning
Motivate tomorrow's employees with social currency instead of the green, depreciating kind
Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws
Econovation is a fresh perspective on a future we've taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one convenient place—a rare treat for a business book.
"What do China, RFID food,¿¿libertines, and micropreneurs have in common? It's all in Econovation, a fast, fun innovation ride packed with practical advice for those who will make a difference in the next decade. Made so many notes, my pen ran out." —Brandon Rowberry, Vice President, Innovation Development, UnitedHealth Group
"Econovation is that rare gem, an analysis and prescription for our economic problems done with both insight and humor! A must-read for both policymakers and executives." —Sheldon Laube, former Chief Innovation Officer, PricewaterhouseCoopers
"Econovation is a brilliant read and right on the money. Steve's strategic vision is absolutely cutting-edge . . . I'm going to assign it for my executive entrepreneurship class." —Prof. Alex "Sandy" Pentland, founder and Director, Media Lab Entrepreneurship Program, MIT
"In the past, many looked to the government to help spur innovation. But as Steve Faktor so eloquently points out, the winners in the long run will be those who innovate in spite of the government. This fun and easy read provides brilliant insights on how to keep your organization from becoming irrelevant." —Stephen Shapiro, author of Best Practices Are Stupid
If you want to shrug off the business blues, read this book.
At the end, the reader emerges with a better understanding of the importance of innovation to our future, and the impact that economics has on this potential.
Don't wait for someone else to fix the problems, each and everyone of us can help innovate our way out of this crisis."
Steve provides deep insights, makes many solid points throughout the book and makes you re-think your views and ideas. Read morePublished 18 months ago by Bart De Pelsmaeker
It took me more than one month to read during day to day train commuting, tea room, or waiting bars. It was great fun to read. Read morePublished on January 10, 2012 by One Japanese
Steve brings brutal honesty to the question of the future of American competitiveness in the global economy. Read morePublished on December 20, 2011 by Heyden E. Graham
written in a snappy style that kept me turning the pages, the author has formed provocative opinions based on a full spectrum of facts, news, insights and history. Read morePublished on December 11, 2011 by @explore360