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Econovation: The Red, White, and Blue Pill for Arousing Innovation Hardcover – November 29, 2011
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From the Inside Flap
Most importantly, Econovation envisions a very different future. It's one ruled by "producerism," not consumerism. It's a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You'll learn how to:
Capitalize on a market that will go from making nothing to making everything . . . for China
Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
Seduce a desperate government to finance your business, then feed you pancakes in the morning
Motivate tomorrow's employees with social currency instead of the green, depreciating kind
Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws
Econovation is a fresh perspective on a future we've taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one convenient place—a rare treat for a business book.
From the Back Cover
"What do China, RFID food,¿¿libertines, and micropreneurs have in common? It's all in Econovation, a fast, fun innovation ride packed with practical advice for those who will make a difference in the next decade. Made so many notes, my pen ran out." —Brandon Rowberry, Vice President, Innovation Development, UnitedHealth Group
"Econovation is that rare gem, an analysis and prescription for our economic problems done with both insight and humor! A must-read for both policymakers and executives." —Sheldon Laube, former Chief Innovation Officer, PricewaterhouseCoopers
"Econovation is a brilliant read and right on the money. Steve's strategic vision is absolutely cutting-edge . . . I'm going to assign it for my executive entrepreneurship class." —Prof. Alex "Sandy" Pentland, founder and Director, Media Lab Entrepreneurship Program, MIT
"In the past, many looked to the government to help spur innovation. But as Steve Faktor so eloquently points out, the winners in the long run will be those who innovate in spite of the government. This fun and easy read provides brilliant insights on how to keep your organization from becoming irrelevant." —Stephen Shapiro, author of Best Practices Are Stupid
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Top Customer Reviews
Per the book, I would also like to bring up another trend which is that some of our brightest Americans who are lucky enough to have those "scarce white collar jobs" right now are in fact choosing to leave the US on their own... because the US culture is becoming so unbearable and they can afford to choose.
Sure, it may seem like they still live here, but half their attention and cash is long gone. And if they need something from the US, they just buy it, or lawyer it to death.
Very hard to track but a devastating trend I wish we knew more about.
Nicholas J. Webb
As he was born elsewhere, Steve cannot become President; however, presidential hopefuls, hear his message!
Most Recent Customer Reviews
Steve provides deep insights, makes many solid points throughout the book and makes you re-think your views and ideas. Read morePublished on March 28, 2013 by Bart De Pelsmaeker
The book provided some great investment ideas for me. I'm always looking for insight that would help me allocate my investment portfolio and this book was fantastic. Read morePublished on January 11, 2012 by Dmitry Zabarko
It took me more than one month to read during day to day train commuting, tea room, or waiting bars. It was great fun to read. Read morePublished on January 10, 2012 by One Japanese
written in a snappy style that kept me turning the pages, the author has formed provocative opinions based on a full spectrum of facts, news, insights and history. Read morePublished on December 11, 2011 by @explore360