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Ecopreneuring: Putting Purpose and the Planet Before Profits Paperback – July 1, 2008
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Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:
- Eco-Business basics
- Purposeful management
- Marketing in the green economy
- Running a lifestyle business.
ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.
Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.(2007-11-28)
About the Author
Top Customer Reviews
John and Lisa provide an outstanding presentation on green entrepreneurship and key tools for building a viable business. But one aspect they cover that's equally important, is how ecopreneuring is all about connecting your values and passion to a business endeavor. This factor has a huge effect on your life, doing the business work and leading a fulfilling life. As an ecopreneur myself and one who has interviewed some of the topic green business experts and business founders in the nation for my company's videos (Arnold Creek Productions), I can say that success and personal fulfillment for green entrepreneurs go way beyond only making money. Profits are essential to build a sustainable business, but profits are the side-effect of doing the business we thrive on doing. John and Lisa really get this and walk the talk. Ecopreneuring would be inspiring and instructional for anyone wishing to start a business. I highly recommend it.
Bill McKibben, in the Foreword.
In Ecopreneuring, Ivanko and Kivirist give us an inside view of what it's like to be a social entrepreneur. There are frequent interviews with other social entrepreneurs, as well as an in-depth look at the Inn Serendipity (Ivanko and Kivirist's green bed & breakfast), as models of social entrepreneurship lifestyles and business models.
If you're wondering who these social entrepreneurs are, how they operate, how they think, and what their values and lifestyles are, this book demystifies it all-and replaces the conventional American Dream along the way.
"Entrepreneurs are problem-solvers...[they] become ecopreneurs when their spirit, boldness, courage and determination not only transform the landscape but [coalesce] into a movement to transform global problems into opportunities for restoration and healing." p.23
"Ecopreneurs take sustainability beyond treading water. We aspire to continuously push the envelope to do better, with less negative impact on Earth...Sustainable businesses are not a cog in the wheel of capitalist prgress, turning natture and labor into private wealth for a select few. They're catalysts for ecological change using the power of commerce to transform how we live on Earth.Read more ›
Most Recent Customer Reviews
I bought this book after I'd met the authors and heard them speak. This book is a real life story of how a couple made work the life they wanted. Read morePublished 8 months ago by Phall0106
This video was a masterpiece and really makes being an ecopreneur attainable for anyone. The book was extremely well written, easy to understand and helpful! Thanks!Published 18 months ago by Devan Litchfield
More than business-about life good read really has me thinking about how and why we live in our crazy worldPublished on January 23, 2014 by joe