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Ecopreneuring: Putting Purpose and the Planet Before Profits Paperback – July 1, 2008

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Editorial Reviews

Review

Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-Business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business.

ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

(2007-11-28)

About the Author

John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.
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Product Details

  • Paperback: 224 pages
  • Publisher: New Society Publishers (July 1, 2008)
  • Language: English
  • ISBN-10: 0865716056
  • ISBN-13: 978-0865716056
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #553,118 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By J. Magney on August 31, 2008
Format: Paperback
If you're looking for yet another account of why green business is good for the planet -- some story-telling about what these two folks have done at their green B&B in Wisconsin -- and a review of some really basic stuff on starting up and running a small business...then you should check out "Ecopreneuring." But if you are looking for some real insights -- and guidance -- on the ins and outs of designing and marketing green products and services, chances are you will be disappointed with "Eeopreneuring."
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Format: Paperback
Ecopreneuring: Putting Purpose and the Planet Before Profits
John and Lisa provide an outstanding presentation on green entrepreneurship and key tools for building a viable business. But one aspect they cover that's equally important, is how ecopreneuring is all about connecting your values and passion to a business endeavor. This factor has a huge effect on your life, doing the business work and leading a fulfilling life. As an ecopreneur myself and one who has interviewed some of the topic green business experts and business founders in the nation for my company's videos (Arnold Creek Productions), I can say that success and personal fulfillment for green entrepreneurs go way beyond only making money. Profits are essential to build a sustainable business, but profits are the side-effect of doing the business we thrive on doing. John and Lisa really get this and walk the talk. Ecopreneuring would be inspiring and instructional for anyone wishing to start a business. I highly recommend it.
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I lost this book, someone took it from my car along with the bag. I was only hoping they don't throw it away and read it instead, or give it to who need it. I have recommended the book to many friends who are interested in start their own business. Glad I met the authors in 2009! Eye opening book and there are many unbiased thoughts and advice that I feel I either agree or I can use the knowledge and inspiration to come up with new ideas. I hope to see more books like this in this area.
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Format: Paperback
"One of the biggest ironies of our growth model is that we're coming to realize that it has failed to make our society particularly satisfied-indeed, the number of americans who say they're very happy with their lives was higher in 1956 than it is today, though the standard of living has trebled over that half century."
Bill McKibben, in the Foreword.

In Ecopreneuring, Ivanko and Kivirist give us an inside view of what it's like to be a social entrepreneur. There are frequent interviews with other social entrepreneurs, as well as an in-depth look at the Inn Serendipity (Ivanko and Kivirist's green bed & breakfast), as models of social entrepreneurship lifestyles and business models.

If you're wondering who these social entrepreneurs are, how they operate, how they think, and what their values and lifestyles are, this book demystifies it all-and replaces the conventional American Dream along the way.

"Entrepreneurs are problem-solvers...[they] become ecopreneurs when their spirit, boldness, courage and determination not only transform the landscape but [coalesce] into a movement to transform global problems into opportunities for restoration and healing." p.23

"Ecopreneurs take sustainability beyond treading water. We aspire to continuously push the envelope to do better, with less negative impact on Earth...Sustainable businesses are not a cog in the wheel of capitalist prgress, turning natture and labor into private wealth for a select few. They're catalysts for ecological change using the power of commerce to transform how we live on Earth.
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Format: Kindle Edition Verified Purchase
This book acted as a main text book for a masters level class of Ecopreneuring and I loved it. For me it was and easy read and I really related to the things that John Ivanko touched on in this book. The book was inspiring and helped me realize that my erg to live well, and care for the environment is not only a meaningful and ethical way of life but a great means to live a healthier life mentally, physically, and socially. If you are fed up with the "rat race" of mainstream American capitalism, and you are looking for or are interested in finding an alternate way of life that will bring you to richness by heart and soul, and deep green practices and principles, rather than deep green pockets, you should read this book.A most wonderful contribution for the better of social, and ecological justice on earth.
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