Discover networked business in action Ecosystem reveals how organizations can bring their business to life by developing networked ecosystems, bringing together customers, shareholders, employees, partners and even competitors in a unique, internet-enabled value-chain. Delivering inside accounts of the strategies and experiences of leading companies, such as PricewaterhouseCoopers Global, Simmons & Simmons, BT, eBay, Commerce One, British Aerospace, Intel, Microsoft, Oracle, Charles Schwab, Titleist, Eastman Chemical, Rolls-Royce, BMW, EDS and Heidrick & Struggles, Ecosystem brings to life a new business order of collaboration and connection. These lessons in living the 12 principles of networked business show how to make your ecosystem work. "...very valuable to people seeking to understand the e-business transformation." - Professor Erik Brynjolfsson, Co-Director, Center for E-Business, MIT, USA " "...a practical book for organizations, who want detailed advice about all elements of e-business wrapped in a powerful and coherent strategy." - Professor Malcolm McDonald, Cranfield School of Management, UK " "I hope this pioneering book will stimulate further fresh thinking . ..I believe it has much to offer in this exciting and un-charted territory we are entering." - Patricia Hewitt MP, Minister for Trade & Industry, UK Government "Authoritative and readable, Ecosystem provides a concise overview of key issues, problems and potential consequences of e-business. It deserves to be read." - Professor Anthony Hopwood, Said Business School, University of Oxford, UK " "It is not a hard piece of work to see that Microsoft.NET maps very closely onto the 12 principles of networked business." - Terry Smith, Director, Internet Business Group, Microsoft UK Ltd" What are the 12 Principles of Networked Business?Part 1 B2S: Business to Shareholders Principle 1 - Learning - This is the primary responsibility of the Chief Knowledge Officer Principle 2 - Planning - This is the primary responsibility of the Chief Executive Officer Part 2 B2E: Business to Employees Principle 3 - System Software Evaluation Principle 4 - Network Evaluation Principle 5 - Security Part 3 B2B: Business to Businesses Principle 6 - Internet Payments Principle 7 - Buying Principle 8 - Supplier Portal Principle 9 - Inventory & Logistics Part 4 B2C: Business to Customers Principle 10 - Selling Software Principle 11 - Customer Portal Principle 12 - Personalisation These are more than just stakeholders, they are communities: communities of shareholders, employees, suppliers and customers.
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Editorial Reviews
Review
"Authoritative and readable, Ecosystem provides a concise overview of key issues, problems and potential consequences of E-Business. It deserves to be read." -- Prof. Anthony Hopwood, Said Business School, University of Oxford, UK
"Easy to read and profound in its insights. It describes convincingly the economic foundations upon which current business revolution is taking place." -- Paul S. Bender, President, Bender Consulting
"Ecosystem will be very valuable to people seeking to understand the E-Business transformation." -- Professor Erik Brynjolfsson, Co-Director, Centre for E-Business, MIT, USA
"It is not a hard piece of work to see that Microsoft.NET maps very closely onto the 12 Principles." -- Terry Smith, Director, Internet Business Group, Microsoft UK Ltd
"This is a practical book for organisations, who want detailed advice about all elements of E-Business wrapped in a powerful and coherent strategy." -- Professor Malcolm McDonald, Cranfield School of Management, UK
"Easy to read and profound in its insights. It describes convincingly the economic foundations upon which current business revolution is taking place." -- Paul S. Bender, President, Bender Consulting
"Ecosystem will be very valuable to people seeking to understand the E-Business transformation." -- Professor Erik Brynjolfsson, Co-Director, Centre for E-Business, MIT, USA
"It is not a hard piece of work to see that Microsoft.NET maps very closely onto the 12 Principles." -- Terry Smith, Director, Internet Business Group, Microsoft UK Ltd
"This is a practical book for organisations, who want detailed advice about all elements of E-Business wrapped in a powerful and coherent strategy." -- Professor Malcolm McDonald, Cranfield School of Management, UK
From the Author
We've done all the background research - cleaning, cutting and cubing - all you've got to do is apply your 'business' sauces onto our work and cook it. Bon appetit!
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Powerful Tool for Strategic Planning,
By Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews (COMMUNITY FORUM 04) (REAL NAME)
This review is from: Ecosystem: Living the 12 Principles of Networked Business (Paperback)
This book provides twelve principles for successful e-commerce. The principles are the synthesis of keen observation and deep thought, and are presented in a dispassionate, objective manner.The principles themselves are divided among four stakeholder groups that form the ecosystem. "Ecosystem" is an appropriate analogy because each stakeholder group has a different set of needs, yet all stakeholder groups are interdependent in the value chain. The principles are each presented in a consistent format - presentation of the principle, two case studies each from the supplier's perspective giving a supplier profile, an interview with the supplier and showing the principle as it applies to the customer, and an executive summary of the principle. Stakeholder and principle groupings are: Business-to-Shareholder (learning and planning principles), Business-to-Employee (system, network and security principles), Business-to-Business (payment, buying, supplier and inventory/logistics principles), and Business-to-Customer (selling, customer and personalization principles). By dividing the principles and focusing on stakeholders groups the authors have provided a systematic and structured template to apply to an e-commerce strategy and associated tactics. What I like about this book is the utter lack of hype or hyperbole, and the presentation of each principle in a consistent manner. I also like the careful selection of the case studies, each of which highlights the principle to which it is associated. Finally I applaud the authors for their straightforward writing, which makes this book highly readable (even at nearly 400 pages it can be read on a day off or on a coast-to-coast flight). What impresses me, however, is the research and deep thought that the authors put into this book and the care with which they structured and sequenced the information. I highly recommend this book to anyone involved in strategic planning, or who wants to understand the complexities of modern supply chains within the context of e-commerce. The keys to success are between the pages of this outstanding book.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
EcoSystem - THE Book to visit and keep re-visiting,
By Niru Sanghvi (Seattle, WA United States) - See all my reviews
This review is from: Ecosystem: Living the 12 Principles of Networked Business (Paperback)
I read this as A book and not Thomas' book, to try and be objective!Now it's THE book, presumably until their next one! The authors' advanced thought, expertise and experience show through a beautiful synthesis of principles, real applications, predictions and analogies. As professionals we find ourselves in an era where strategy has to be very fluid - and I find myself constantly needing to zoom in and zoom out of the various aspects of my start-ups for a perspective view as well as detailed focus... Much deeper than the first reading, this is where I think is the REAL value of 'Ecosystem' - to visit and keep re-visiting it for defining different pieces of our business, regardless of what stage the business is in! The framework for the principles, the examples and the insights across a broad spectrum of high profile and/or unusual businesses truly create an environment that spark creativity and enable new possibilities.
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