Ed Keller is CEO of the Keller Fay Group, an award winning word of mouth research and consulting firm. Keller has been called "one of the most recognized names in word of mouth" and the publication of his 2003 book, The Influentials, has been called the "seminal moment in the development of word of mouth."
Keller's new book, The Face-to-Face Book (coauthored with Brad Fay), was published in May 2012. Based on extensive research and illuminating case studies of leading brands, it demonstrates how businesses can best succeed in today's socially-motivated marketplace by focusing on what people do and say in the real life and not just focus on online socila networks. It urges businesses large and small to take a holistic view of social marketing, arguing that the greatest impact comes when conversations take place face-to-face, and that all marketing touch points have the power to drive conversation.
Prior to founding Keller Fay, Keller was CEO of the well known research firm, RoperASW. He is a past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. In 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member. He is on the Board of Directors of Bazaarvoice, a leading provider of online social commerce solutions. He is also on the Advisory Board of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania.
Keller speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller writes a regular blog for MediaBizBloggers.com and ShelleyPalmer.com, and is quoted frequently in the business press. You can follow him on Twitter: @kellerfay.
Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.