EdMarketing : How Smart Schools Get and Keep Community Support [Paperback]

Susan Rovezzi Carroll; David Carroll (Author)

Book Description

Publication Date: August 4, 2000

EdMarketing is a resource written to help schools focus in on their customers in the same way businesses and non-profits have for years. Marketing principles are a strategic way to capture and then retain community support in an era when less than 20% of the population has children in the public school system.

Editorial Reviews

Review

"Schools are not to blame for society's ills. ...provides the tools for schools to make that case and gain support." -- Paul Houston, Executive Director, American Association of School Administrators

About the Author

Susan Rovezzi Carroll and David Carroll are the president and vice-president of Words & Numbers Research, Inc, which provides marketing research and strategic information to public school systems, private foundations, school-business partnerships, universities, and other organizations.

Product Details

• Paperback: 216 pages
• Publisher: Solution Tree; 2nd edition (August 4, 2000)
• Language: English
• ISBN-10: 1879639750
• ISBN-13: 978-1879639751
• Product Dimensions: 8.9 x 5.8 x 0.7 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,863,571 in Books (See Top 100 in Books)