From the Inside Flap
How exactly can a company convert its intellectual property into the greatest amount of cash or other value over time? What is the best way to defend IP assets?
How can companies more effectively impact their future? What is the relationship between invention and innovation?
Completely revised and updated with the most current research on intellectual property and assets, Edison in the Boardroom Revisited highlights the winning strategies used by today's leading companies—including Philips, Nielsen, Procter & Gamble, DuPont, Visa, Samsung, Juniper Networks, and Proteus Biomedical—to maximize the value of their intellectual property.
Informed by the experience of the ICM Gathering—a group of global corporations that meets regularly to share insights and develop best practices on obtaining value from intellectual property—authors Suzanne Harrison and Patrick Sullivan reveal even more sharply and clearly how to create and extract ever more value from your intangibles, particularly in the face of the rapidly changing business and IP environments.
Edison in the Boardroom Revisited compiles a wealth of knowledge and success stories that illustrate how far businesses have come—and will go—in their ability to leverage and monetize their intellectual properties. With the explosion of the number and kinds of technology, in the future it will no longer be possible for global firms to own and control all of the IP necessary to maintain their competitive advantage. So how should companies think differently about how they generate and capture value from IP today and in the future?
--This text refers to an alternate
Hardcover
edition.
From the Back Cover
"The second edition of
Edison in the Boardroom surpasses the first. It is a timely peek behind the scenes at how companies manage and measure some of their most valuable assets, and how businesses use them to succeed."—SCOTT FRANK, President and CEO, AT&T Intellectual Property
"In this second edition of Edison in the Boardroom, Suzanne Harrison and Patrick Sullivan have really managed to identify and integrate the major changes of the last ten years that have changed the Intellectual Asset Management landscape. Now more than ever, a business strategy without an IP strategy is no strategy!" —RUUD PETERS, Chief Intellectual Property Officer, Philips
"A must-read for anyone involved in Open Innovation. This latest installment in the Boardroom series offers keen insights, stories and best practices, enabling us to learn from each other to become even more effective strategic innovation partners."—JEFF WEEDMAN, Vice President, Global Business Development, Procter & Gamble
"Recognized around the world as pioneers in the emerging field of intellectual property strategy, Suzanne Harrison and Patrick Sullivan deliver a must-read guide for business executives ready to maximize the creation and exploitation opportunities for their companies' intellectual property. Edison in the Boardroom Revisited presents an insider's view of the best IP practices used at the world's leading innovation companies organized in an easy-to-understand framework that can be used by companies at all stages of maturity, in any industry, whether now or in the future. This book should be read and re-read by anyone serious about understanding IP strategy."—ALLEN M. LO, Deputy General Counsel and Vice President, Intellectual Property, Juniper Networks, Inc.
--This text refers to an alternate
Hardcover
edition.
