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Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers
 
 
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Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers [Paperback]

Jan White (Author)
4.7 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

September 1, 2003 1581153023 978-1581153026 3rd
This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!




• Explains sophisticated concepts in
simple words and pictures

• A perfect desk reference for every kind of publishing medium

• Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

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Editorial Reviews

Review

“Jan White’s are the very best working and how-to and why-to volumes available on the use of graphics in books and publications.”
(Publishers Weekly )

About the Author

Jan V. White is an award-winning graphic designer and communication design consultant with over 50 years of experience. The author of 12 books on visual techniques in publishing, he lives in Westport, CT.

Product Details

  • Paperback: 256 pages
  • Publisher: Allworth Press; 3rd edition (September 1, 2003)
  • Language: English
  • ISBN-10: 1581153023
  • ISBN-13: 978-1581153026
  • Product Dimensions: 8.6 x 0.6 x 11 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #235,616 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

Most Helpful Customer Reviews
18 of 18 people found the following review helpful
Format:Paperback
No one has done more to rationalize the design process than Jan V. White. For over twenty-five years, previous editions of Editing by Design has mentored a generation of designers, editors, advertising managers, and business owners in the ways of rational, results-oriented, reader-friendly design.

As an enthusiastic reader from the early days, I was initially somewhat apprehensive when Jan White first announced a new edition of his classic book.

But, I needn't have worried. Everything that was great about the earlier versions is still there, but so much more has been added. New examples, new illustrations, and new ideas about designing attractive, easy-to-read publications.

Jan's distinctive writing style is complemented by literally hundreds of illustrations which bring his words to life in a clear and unambiguous way.

If you're responsible for creating print materials that succeed, Editing by Design belongs belongs next to your bed and next to your computer.

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10 of 10 people found the following review helpful
Format:Paperback
When I happened upon this book in my favorite local bookstore (sorry, amazon!), it was a revelation! It laid out, page after page after page, the rationale for design and layout, with accompanying illustrations of the principles discussed. What was so welcome in this book was the clear, succinct, take-nothing-for-granted approach. Everything is explained and illustrated. As an introduction to page and publication desgin and layout, it is a marvel. Knowing the author's background and "credentials" added extra assurance to my reading.

Some of the observations in this book may be limited to print media. Web designers, for example, will want to consider additional sources (such as "Don't Make Me Think"). However, what both print and web design have in common is found here: the rhyme and reason for headlines, how we "scan," how we read things in our Western culture (left-to-right, top-to-bottom), appropriate juxtapositon of explanatory text with pictures/graphics, and more.

I can see why this book has been a standard reference in its field for years.
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7 of 7 people found the following review helpful
A definite must-have! September 27, 2004
Format:Paperback
This book should be on the must-read list of every designer, editor and art director. It presents all the do's and don'ts of page layout in a clear and easy to grasp way with wonderful illustrations of all the topics discussed. If I may suggest something to the publisher - please translate it to other languages so even more people can enjoy this book.

Don't hesitate for a second - if you want to know how to win satisfied readers just buy this book!
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Most Recent Customer Reviews
Best book on the topic!
No matter how many books I read on this topic, I keep coming back to this one :) The design and editorial layout in itself is very appealing; therefore
the publication... Read more
Published 3 months ago by Shahnaz Mohammed
Amazing book and easy to read and understand content
It's amazing, how easy was to read this book. It's one of the best print guides I have seen in years.
Published 18 months ago by Sergejs Bizans
Best book on design for pubs directors
Not much to add to what has already been said; just wanted to give it another five-star review, which it richly deserves. Read more
Published on March 29, 2010 by Joe Pro
A Must Have
I ADORE THIS BOOK! It was a great refresher after college when I needed to brush up on some things. It helps the reader to better understand why certain designs work and do not... Read more
Published on March 21, 2010 by M. Sanfilippo
A Standard, a Classic
I purchased this as a gift for a photographer friend who had long wanted it. She says that it is a standard, a classic--and that she wished it were still in print.
Published on December 6, 2009 by Loren C. Gruber
Excellent guide and reference material.
I use this book to teach my first year graphic design students. It has some excellent and simple illustrations. The layout of the book is very friendly and easy to follow.
Published on January 9, 2007 by R. Mosqueda
Excellent book!! - "Conflicted" should look a little deeper!
First of all, if "Conflicted" found the book difficult to follow, so be it. Mileage varies from person to person. And I will agree, the cover is a disappointment. Read more
Published on December 1, 2006 by Danny M. Hobbs
Thank you, Mr White.
I have probably never learned more about any subject than I have with this book. Being the eternal student, I can be critical if a book doesn't teach me anything new, or pads... Read more
Published on May 12, 2006 by Tania McCartney
Conflicted
The Good:

The book contains an abundance of illustrations which can be very helpful. The author uses the text of the book itself as bad examples of design. Read more
Published on September 20, 2005 by A. Halfaker
An Especially Useful Feature . . .
Rather than reiterating what other reviewers have already done a great job of covering, I'll simply put my proverbial 2 cents worth in for my favorite feature of the book. Read more
Published on August 10, 2005 by S. Kelly
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Inside This Book (learn more)
First Sentence:
The drawing of the self-satisfied writer is a throwback to my first year in publishing. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
second paragraph switches, indent the first paragraph, interline spacing, big type, running text, tiny type, succeeding line, editorial spaces, creator with certain unalienable rights
Key Phrases - Capitalized Phrases (CAPs): (learn more)
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