Most Helpful Customer Reviews
17 of 17 people found the following review helpful:
5.0 out of 5 stars
The Reader-Friendly Revolution Continues, November 20, 2003
This review is from: Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers (Paperback)
No one has done more to rationalize the design process than Jan V. White. For over twenty-five years, previous editions of Editing by Design has mentored a generation of designers, editors, advertising managers, and business owners in the ways of rational, results-oriented, reader-friendly design. As an enthusiastic reader from the early days, I was initially somewhat apprehensive when Jan White first announced a new edition of his classic book. But, I needn't have worried. Everything that was great about the earlier versions is still there, but so much more has been added. New examples, new illustrations, and new ideas about designing attractive, easy-to-read publications. Jan's distinctive writing style is complemented by literally hundreds of illustrations which bring his words to life in a clear and unambiguous way. If you're responsible for creating print materials that succeed, Editing by Design belongs belongs next to your bed and next to your computer.
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
10 of 10 people found the following review helpful:
5.0 out of 5 stars
Teach a man how to fish, and . . ., August 1, 2005
This review is from: Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers (Paperback)
When I happened upon this book in my favorite local bookstore (sorry, amazon!), it was a revelation! It laid out, page after page after page, the rationale for design and layout, with accompanying illustrations of the principles discussed. What was so welcome in this book was the clear, succinct, take-nothing-for-granted approach. Everything is explained and illustrated. As an introduction to page and publication desgin and layout, it is a marvel. Knowing the author's background and "credentials" added extra assurance to my reading.
Some of the observations in this book may be limited to print media. Web designers, for example, will want to consider additional sources (such as "Don't Make Me Think"). However, what both print and web design have in common is found here: the rhyme and reason for headlines, how we "scan," how we read things in our Western culture (left-to-right, top-to-bottom), appropriate juxtapositon of explanatory text with pictures/graphics, and more.
I can see why this book has been a standard reference in its field for years.
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
7 of 7 people found the following review helpful:
5.0 out of 5 stars
A definite must-have!, September 27, 2004
This review is from: Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers (Paperback)
This book should be on the must-read list of every designer, editor and art director. It presents all the do's and don'ts of page layout in a clear and easy to grasp way with wonderful illustrations of all the topics discussed. If I may suggest something to the publisher - please translate it to other languages so even more people can enjoy this book.
Don't hesitate for a second - if you want to know how to win satisfied readers just buy this book!
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
|
