Editing- The Design of Rhetoric covers the traditional topics associated with editing (e.g., style guidelines, editing symbols, typography). In addition, we introduce a variety of new ways of approaching both routine and special editorial designs.
The key objectives of this book are: to show that editing is not merely a mechanical procedure, but a complex and creative process; to demonstrate that the editor's job is to mediate the writer-reader relationship, and therefore; requires a sensitivity to both the writer's aims and the reader's needs; to emphasize the importance of the rhetorical canons in the editing process by briefly explaining; their historical evolution and current implications; to exemplify the application of rhetorical theory in the editing of three major categories of texts--technical, news, and promotional publications; to provide a series of heuristics for analyzing the verbal and visual characteristics of a text; and to identify the process of editing as applicable to writers and readers in all disciplines and to the texts of all disciplines.
