Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers [Paperback]

Mark Beach (Author)

Book Description

ISBN-10: 0898796415 | ISBN-13: 978-0898796414 | Publication Date: March 1995 | Edition: 4 Sub

This fourth edition includes updated information on postal regulations, printing technology and infographics.

Product Details

• Paperback: 151 pages
• Publisher: Writers Digest Books; 4 Sub edition (March 1995)
• Language: English
• ISBN-10: 0898796415
• ISBN-13: 978-0898796414
• Product Dimensions: 10.8 x 8.4 x 0.5 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,347,188 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Anyone who edits a newsletter ought to read this book., June 14, 1999

By A Customer

This review is from: Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers (Paperback)

Mark Beach understands that editing a newsletter is a process, not a goal in itself. He encourages people to assess their audience -- their real audience -- and adjust their content to meet that need. It's a great hands-on manual. I have the 1988 edition; I'm sure the newer version updates all the latest electronic doo-dads (they're great). But the key is recognizing who you are writing for and what they need. Mark offers clear tips, understandable options and usable advice. This is a winner.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great informational resource, May 15, 2008

By 

OnWings Press "www.ajourneywelltaken.com" (New York) - See all my reviews

This review is from: Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers (Paperback)

I bought this book when I first began putting together newsletters. It is a simple, easy to follow guide and well worth the read. It covers all the basics with samples throughout the book, covering everything from defining the goal of your newsletter to formatting and mailing services.