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The Editor in Chief: A Management Guide for Magazine Editors [Paperback]

Benton Rain Patterson (Author), Coleman E. P. Patterson (Author)
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Book Description

Publication Date: March 31, 2003 | ISBN-10: 0813810795 | ISBN-13: 978-0813810799 | Edition: 2
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.

New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:

* Launching

* Funding

* Organizing a staff

* Increasing readership

Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management

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The Editor in Chief: A Management Guide for Magazine Editors + The Magazine from Cover to Cover + Feature and Magazine Writing: Action, Angle and Anecdotes (Wiley Desktop Editions)
Price For All Three: $129.77

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  • The Magazine from Cover to Cover by Sammye Johnson Paperback $52.45

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  • Feature and Magazine Writing: Action, Angle and Anecdotes (Wiley Desktop Editions) by David E. Sumner Paperback $37.55

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Editorial Reviews

From the Back Cover

Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.

New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:

  • Launching
  • Funding
  • Organizing a staff
  • Increasing readership

    Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management

    • About the Author

    Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas

    Product Details

    • Paperback: 200 pages
    • Publisher: Wiley-Blackwell; 2 edition (March 31, 2003)
    • Language: English
    • ISBN-10: 0813810795
    • ISBN-13: 978-0813810799
    • Product Dimensions: 9 x 6.1 x 0.4 inches
    • Shipping Weight: 12.8 ounces (View shipping rates and policies)
    • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
    • Amazon Best Sellers Rank: #327,493 in Books (See Top 100 in Books)

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    › Visit Amazon's Benton Rain Patterson Page
    Benton Rain Patterson
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    3 of 3 people found the following review helpful:
    5.0 out of 5 stars Excellent book, December 15, 2010
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    K. Birch (California, USA) - See all my reviews
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    This review is from: The Editor in Chief: A Management Guide for Magazine Editors (Paperback)
    As a new editor I found this book invaluable in its perspective, insights, and practical advice. It enabled me to see other magazines in a new way and subsequently gave me the groundwork for confidence and creativity in my own work.
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    3 of 4 people found the following review helpful:
    5.0 out of 5 stars A bookshelf Jewel, May 10, 2010
    Amazon Verified Purchase(What's this?)
    This review is from: The Editor in Chief: A Management Guide for Magazine Editors (Paperback)
    I bought a lot of books on how to start a magazine business, but this one is by far my favorite. It clearly informs you about the industry.
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    Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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    Inside This Book (learn more)
    First Sentence:
    Long before there were printing presses, movable type or even many people who could read, there were magazines. Read the first page
    Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
    effective cover lines, querying author, prudent editor, assigning editor, unsolicited pieces, editorial mix, artwork illustration, wise editor, editorial product, typesetting service, mailing piece, main illustration, proposed piece
    Key Phrases - Capitalized Phrases (CAPs): (learn more)
    Reader's Digest, The New York Times, Magazine Industry Market Place, United States, Copyright Office, Fannie the Hike, Irish Tourist Board, Literary Market Place
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