An Editor's Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business [Paperback]

Penny Fletcher (Author)

Book Description

Publication Date: January 13, 2004

A pocket size reference that can be used by businesses, clubs, churches and non-profit organizations to save hundreds - perhaps thousands - of dollars by learning how to publicize their events without the help of a publicity agent.

Editorial Reviews

About the Author

Penny Fletcher is a freelance writer with an extensive background in newspapers, magazines, Web writing and books. Her proven creativity as a fiction writer and accuracy as a journalist and editor are evidenced by the testimonials and awards on her website. A published writer of more than thirty years, she teaches the elusive “Show Don’t Tell” method publishers seek in her “Creative Yarnspinning” course, speaking at seminars and workshops and working on the Internet with authors around the world.

Product Details

• Paperback: 76 pages
• Publisher: BookSurge Publishing (January 13, 2004)
• Language: English
• ISBN-10: 1594571708
• ISBN-13: 978-1594571701
• Product Dimensions: 7.9 x 5.2 x 0.3 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Average Customer Review: 1.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,104,745 in Books (See Top 100 in Books)
  • #46 in Books > 4-for-3 Books > Business & Investing > Small Business & Entrepreneurship > General

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

1.0 out of 5 stars Slim, unhelpful guide, January 29, 2007

By 

Patrick L. Morris (San Francisco, CA USA) - See all my reviews
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This review is from: An Editor's Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business (Paperback)

Small guide seemingly written in the 1950s rather than 2004. For example, does anyone need a book that lists state abbreviations? Common sense advice runs along the lines of "be clear and concise" and "include yor name and phone number..."

5 of 5 people found the following review helpful:

1.0 out of 5 stars Save your money, May 21, 2007

By 

Jason Seagraves (Saginaw, Michigan) - See all my reviews
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This review is from: An Editor's Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business (Paperback)

This is an essentially pointless and unhelpful "guide." Anyone who can construct a decent sentence will already know everything that is in this book - it's common sense. Furthermore, the book is drastically overpriced based on the page count, and worse yet, the nonexistent information therein. Do a Google Search on press releases and everything contained in this book - and more - will be instantly at your fingertips, for free. I wish I would have had the benefit of customer reviews before I wasted money this woefully inadequate, nearly criminally worthless guide. Take my advice (as well as that of the other reviewers) and keep this out of your Amazon cart.

2.0 out of 5 stars Not a Good Book for Communication Profressionals, November 24, 2009

By 

Mallory K. Lee "Malliexo" (San Diego, CA USA) - See all my reviews
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This review is from: An Editor's Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business (Paperback)

This book is okay for people who have never written a press release in their life. I however, have. I purchsed it as a guide because I hadn't written a press release in a few years and wanted to make sure my formatting was perfect. It does not help at all with formatting. If only I would have saved my Press Release books from college! :)