The Educated Franchisee: The How-To Book for Choosing a Winning Franchise [Paperback]

Rick Bisio (Author), with Mike Kohler (Author)

Book Description

Publication Date: May 12, 2008

There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!

The Educated Franchisee will show you:
-How to find a franchise that is right for you
-How owning a franchise can create wealth
-Where to find quality franchisors
-What qualities franchisors look for
-How to gather information from franchisees
-How to make sure the franchise makes money
-How to confidently select the best franchise
-The five keys to success in owning a franchise

Editorial Reviews

About the Author

As one of the most respected franchise consultants in the United States, Rick Bisio has guided thousands of people to great business decisions regarding business ownership and franchising. Rick has owned both franchised and non-franchised businesses. He has bought, sold and invested in businesses and worked as an advisor to others seeking the same. In this book Rick shares his secrets for success. Rick is a regular speaker on the topics of business ownership and franchising and currently lives on a small resort island in Florida with his family.

Product Details

• Paperback: 212 pages
• Publisher: Bascom Hill Publishing Group (May 12, 2008)
• Language: English
• ISBN-10: 0979846773
• ISBN-13: 978-0979846779
• Product Dimensions: 8.9 x 6 x 0.6 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #823,663 in Books (See Top 100 in Books)
  • #30 in Books > Business & Investing > Small Business & Entrepreneurship > Franchises

More About the Author

Rick Bisio (1964 - Current) was born in Kansas City to immigrant business owners. Rick quickly learned the importance of hard work, fair dealing and business ownership. After earning both a BSBA and MBA, Rick knew that entrepreneurship and franchising was in his future. In the 1990's Rick traveled around the globe franchising Popeye's Chicken and Biscuits, Church's Chicken, Seattle's Best Coffee and Cinnabon in over 30 countries. Since 2002, Rick has run a franchise consulting business assisting 1000's of individuals identify the best franchise. The Educated Franchisee, a bestselling book on Amazon, was first published in 2008 and is supported by an entire suite of resources designed to empower the prospective franchise with the knowledge, data and strategies needed to make a confident decision regarding franchising.

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars Get educated and get smart!, August 11, 2008

By 

Diane Pleuss "Franchise Consultant" (Northern California) - See all my reviews
(REAL NAME)   

This review is from: The Educated Franchisee: The How-To Book for Choosing a Winning Franchise (Paperback)

Rick is the consummate franchise consultant. He exudes optimism, knowledge and first-hand experience. Unlike most books that jump in and tell you how to investigate a franchise, Rick spends the early chapters helping the person prepare for business ownership. He talks about leveraging your natural fear and creating your vision. Without those steps, how can you know if you've found the right franchise?

Then he covers the basics in his "foundational knowledge" chapters, followed by all the aspects of investigating a franchise. He naturally concludes the book with what to expect as a new franchisee.

Like any good teacher, there is a summary at the end of every chapter. Get out your highlighter and Post-it notes because you're going to be using them! There is so much valuable information in here, you'll want to make lots of notes.

This is a book not only to read, but to do. If you're serious about becoming a franchise business owner, then use this book as your roadmap and guide. You'll not only learn volumes about franchise businesses but you'll discover if you have what it takes to be a business owner as well. Thank you Rick.

7 of 8 people found the following review helpful:

5.0 out of 5 stars One great read, June 11, 2008

By 

Melaney Marketing Inc. "Brian Melaney" (West Haven, Utah) - See all my reviews
(REAL NAME)   

This review is from: The Educated Franchisee: The How-To Book for Choosing a Winning Franchise (Paperback)

Having been a franchisee on numerous occasions, I was motivated to read this new book on the market, "The Educated Franchisee". I wish Rick Bisio would have written this book before 1985 so I could have benefitted by his knowledge and observations. His book has a permanent place in my select library of books on franchising. Anyone interested in a franchise business will be well served with this read.

3 of 3 people found the following review helpful:

4.0 out of 5 stars A good starting place, February 18, 2010

By 

J. Michaels - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Educated Franchisee: The How-To Book for Choosing a Winning Franchise (Paperback)

The book is a good motivator, but it is lacking in detail. It seemed a little bit too brief in areas that could use more information. The author makes many good points. There is a lot that someone looking into franchising can learn from this book. I would recommend it as a good starting point.