The Education of an E-Designer [Paperback]

Steven Heller (Editor)

Book Description

ISBN-10: 1581151934 | ISBN-13: 978-1581151930 | Publication Date: September 1, 2001 | Edition: 1

A powerful compass to teaching design in a digital environment!

In this guide, more than 50 cutting-edge e-design experts discuss everything educators and students need to know on the road from traditional graphic design to e-design education.

Editorial Reviews

From the Publisher

Design Educators Make Timely Response to the Digital Revolution/ Need for Educational Guidance Rises As Schools Embrace New Professional and Technological Developments

In THE EDUCATION OF AN E-DESIGNER, fifty outstanding practitioners and policy makers in e-design present an educational framework for a discipline that has every design school across the country bustling with innovation. For design educators striving to integrate the new field and its professional perspectives into current graphic design programs, this valuable tool comes just at the right time.

THE EDUCATION OF AN E-DESIGNER is the first roadmap to teaching e-design, design’s answer to the digital revolution that opens into such diverse and exotic career paths as game design, interactive media applications, motion graphics for film and TV, designing information kiosk displays, and shaping the user experience of e-commerce shoppers. In THE EDUCATION OF AN E-DESIGNER, educators will find everything they need to turn today’s design students into versatile players in tomorrow’s e-design arena. Whether educators are confronted with the task of digitalizing their classrooms, re-defining the role of the educator (a mere “software trainer”?), teaching the ABC’s of e-commerce, or communicating the skills for such highly specific areas as motion design and information architecture, this unique collection of essays holds the answers.

THE EDUCATION OF AN E-DESIGNER combines a highly resourceful mix of hands-on advice, philosophical thought, and personal experience with a comprehensive choice of carefully designed course syllabi. An indispensable read for educators and students of graphic design,

THE EDUCATION OF AN E-DESIGNER will also prove useful to everybody on the design side of web publishing, computer arts, film design, digital motion technology, and many other areas of digital design.

The contributors of this pioneering work come from such diverse backgrounds as classical graphic design, telecommunications, cartoon design, and industrial machine design, and include Sean Adams, Eric Adigard, Bob Aufuldish, J.D. Biersdorfer, Andrew Blauvelt, Red Burns, Anne Bush, Denise Caruso, Cyle Cooper, Hillman Curtis, Meredith Davis, Hugh Dubberly, Geoffry Fried, Diane Gromala, Steven Hoskins, Marie Macmarek, Joanathan Lipkin, Carolyn McCarron, Katherine McCoy, Catherine Nelson, Nancy Nowacek, Melissa Niederhelman, Raymond Pirouz, Louise Sandhaus, Rachel Schreiber, Katie Salen, Loretta Staples, Dugald Stermer, Gunnar Swanson, Charles H. Traub, Tucker Viemeister, David Vogler, Lisa Waltuch, Bruce Wands, Linda Weinman, David Young, Natalie Zee, and Marina Zurkow.

About the Author

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts, New York. For thirty- three years he was an art director at the New York Times, and currently writes the “Visuals” column for the New York Times Book Review. He is editor of the AIGA VOICE: Online Journal of Design and contributing editor to Print, EYE, Baseline, and ID magazines. He contributes to Design Observer and writes the DAILY HELLER blog for Print magazine. He is the author or editor of over 130 books on design and popular culture, including Design Literacy, Design Disasters, Born Modern: The Life and Design of Alvin Lustig, and Vintage Type and Graphics. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Heller lives in New York.

Product Details

• Paperback: 352 pages
• Publisher: Allworth Press; 1 edition (September 1, 2001)
• Language: English
• ISBN-10: 1581151934
• ISBN-13: 978-1581151930
• Product Dimensions: 9.8 x 6.8 x 0.8 inches
• Shipping Weight: 1.3 pounds

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Intellectual Piece of Mind, January 28, 2002

By 

Christopher B. Valenti (Richmond, VA United States) - See all my reviews
(REAL NAME)   

This review is from: The Education of an E-Designer (Paperback)

It is a given that people take design for granted. So it is not surprising that many people have adapted to the rich multimedia interfaces they encounter each day. What is surprising however, is that the design community is only now just reacting to this shift and is struggling to cannonize "E-Design". It would seem that the design world is no different from any other sitting monarch reluctant to budge. If you are diving into 'E-Design', then you no doubt have noticed that the traditional design community fears you. This book was written with you in mind. It is the manifesto to the revolution. This collection of wonderful essays comes straight from the cutting edge thinkers in desgin today--some of them professors, who delight in throwing out references to critical theorists such as Foucault and Derrida. This book is long overdue and I am delighted to have found it as it helps to define the importance of E-Design in the future of design. Natalie Zee's writes, "Digital designers are at the forefront of the industry, those that are helping to define the dicipline, and those that are creating all the innovative interactive experiences...They are Design Technologists."
For all those traditional designers who don't take E-Design seriously, please read this book. As Charles Traub puts it in his essay, "The advent of the computer did not create the technical tangle of multimedia, but rather manifests a pre-existing need in our culture for a more democratic, universal, and diverse way to communicate."