Effective Small Business Management [Hardcover]

Norman M. Scarborough (Author), Thomas W. Zimmerer (Author)

Book Description

ISBN-10: 0130081167 | ISBN-13: 978-0130081162 | Publication Date: August 7, 2002 | Edition: 7

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

Editorial Reviews

From the Publisher

This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation. --This text refers to an alternate Hardcover edition.

From the Back Cover

Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business. --This text refers to an alternate Hardcover edition.

See all Editorial Reviews

Product Details

• Hardcover: 730 pages
• Publisher: Prentice Hall; 7 edition (August 7, 2002)
• Language: English
• ISBN-10: 0130081167
• ISBN-13: 978-0130081162
• Product Dimensions: 10.2 x 8.2 x 1.3 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #1,389,542 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 19 people found the following review helpful:

3.0 out of 5 stars Have Your Instructor Standing By, October 11, 1998

By 

Matthew England - See all my reviews

This review is from: Effective Small Business Management (Hardcover)

This is a great book if your just getting into business, however if you already know the basics you may want to try something a little deeper. There are quite a few questions this book just won't answer so make sure you go to class. As a supplement to in class lectures and hands on study you will be able to gain alot from reading this text. It offers alot of valuable information in an easy to understand format. I hope you like reading though because it tends to get a little dry.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Everything you need to know BEFORE you start your business, February 2, 2010

By 

K. T. Williams (Austell, GA) - See all my reviews
(REAL NAME)   

This review is from: Effective Small Business Management (9th Edition) (Hardcover)

This book is an awesome read. It will cover most of the mistakes that small business owners tend to make. I have never been so impressed by a text book. This text is an easy read and you will walk away enlightened and heavily equipped to start your own business. Depending on your level of education and experience, you may be able to skip a few topics, but this book will come in handy for any business owner at any level. This book has blessed me beyond words.

4 of 5 people found the following review helpful:

5.0 out of 5 stars This is truly awesome, January 13, 2009

By 

Young Investor (Phila, PA) - See all my reviews

Amazon Verified Purchase

This review is from: Effective Small Business Management (9th Edition) (Hardcover)

I recently used this book for an online class I was taking at a local community. I regret not taking enough business classes while in college. This books is full information. If you pace yourself and read the chapters you'll know alot. You'll learn how to do business valuations, cash flow management etc. It assumes you have little business experience and gives you years of business school experience. I know as much or more then most business majors I stay in contact with when I graduated.

Compared to the previous version, this has removed the kinks or maintaining a good flow. You'll also learn the basics to a business plan and how to do real financial projections. This will make a contractor or small store owner; very powerful at growing and managing their business. I'm so glad I took this course that required the 9th version of the text. The previous class used the 8th and had problems comprehending the process and how to build off of things. The ninth is the best.