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Effective Fundraising for Nonprofits: Real-World Strategies That Work
 
 
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Effective Fundraising for Nonprofits: Real-World Strategies That Work [Paperback]

Ilona Bray J.D. (Author)
4.6 out of 5 stars  See all reviews (32 customer reviews)

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Book Description

August 24, 2010 Effective Fundraising for Nonprofits
An affordable, plain English guide, Effective Fundraising for Nonprofits explains how to: work with individual donors; plan special events; solicit grants from foundations and corporations get media coverage; use the Web to further fundraising goals start a side business and much more.

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Editorial Reviews

About the Author

Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of Nolo's Essential Guide to Buying Your First Home and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.

Product Details

  • Paperback: 528 pages
  • Publisher: Nolo; Third Edition edition (August 24, 2010)
  • Language: English
  • ISBN-10: 1413312535
  • ISBN-13: 978-1413312539
  • Product Dimensions: 8.9 x 7.1 x 1 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #20,149 in Books (See Top 100 in Books)

More About the Author

If I could be a perpetual college student, I would -- but researching and writing books is the next best thing.

 

Customer Reviews

32 Reviews
5 star:
 (22)
4 star:
 (8)
3 star:
 (1)
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Average Customer Review
4.6 out of 5 stars (32 customer reviews)
 
 
 
 
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15 of 15 people found the following review helpful:
3.0 out of 5 stars Only for major organizations, May 19, 2011
By 
GymGoddess "teresaalvia" (Chicago, IL United States) - See all my reviews
(VINE VOICE)   
This review is from: Effective Fundraising for Nonprofits: Real-World Strategies That Work (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
As a parent, I'm involved in fundraising for our child's school and also do volunteer consulting to a number of child related not for profits. I had chosen this book in hopes of learning how to more effectively raise funds for both.

This is a wonderful book if you are raising funds for a large not for profit...particularly in structuring proposals and major solicitations. However, this is not the book for the "kitchen" fundraiser...the parent or not for profit volunteer whose tools are limited to evening hours,personal passion and a few hundred dollars to spend at a big box office supply store.

I would love to read a book (of better yet, several) on fundraising tactics for schools and not for profits with limited means.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Should be issued to every nonprofit board member!, January 8, 2011
This review is from: Effective Fundraising for Nonprofits: Real-World Strategies That Work (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
As a member of as non-profit board, I was immediately interested in this book. While I enjoy supporting my organization's mission and contributing my time, talent and resources, development isn't my strong suit. This book is for both novice and experienced members of non-profits and should be standard issue to every employee and board member. After reading this book, I handed it to our executive director with lots and lots of sticky notes giving my ideas on what we should be doing differently. Don't you just love board members like me!

The book's audience is the staff and board of a non-profit, but the primary focus is that of a board member and how you can direct the organization. We as board members need to take that overview of the organization in order to help it see the big picture. However this book expertly advises readers not just on the big picture of how to raise money for your organization, but covers the minutiae - such as writing effective solicitation letters, how to perform big and small tasks, and most importantly, how to effectively thank and recognize donors.

No stone was left unturned in this book and it is a fundraising bible. Experienced development directors can use it as a checklist to make sure they aren't focusing on one area while ignoring others. The organization I'm on the board of right now goes for the big asks and big events, but forgets the small stuff. Other groups I've been involved with are great on the individual donations but never apply for grants or foundations. In particular I appreciated the section on legacy and estate gifts which I just recently went to training for. Darn, if I had this book I could have completely avoiding getting up on a Sunday morning for a three hour training session on how to ask donors to add our organization to their will or make us beneficiaries on their life insurance or retirement policies.

If it involves raising money in any way, shape or form for your organization, this book covers it in great depth. Many readers will skip to the section their organization is in most need of help. Don't. Each section is golden in its advise and suggestions. Even in those areas I thought our non-profit did well in, I saw clear areas of improvement and how we can integrate other ideas in our giving community.

As a board member, I was excited, enthused and ready for action after reading this book. How many executive directors wouldn't love to be able to give that to a board member? No need--just give them this book and your job is done. Not really. An director's job is never done, but at least this book give your board understanding the importance of development and how everything that you do as an organization involves development.

Pros: A definitive guide to helping our organization raise money in every way shape and form.
Cons: Absolutely none, expect maybe for the fact it means I can't ignore development issues as as board member anymore. Great, more work for me.

5 out of 5
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Essential handbook for anyone whose work involves fundraising..., October 15, 2010
This review is from: Effective Fundraising for Nonprofits: Real-World Strategies That Work (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
Bray, Legal Editor for Nolo Press, and author of "Becoming a US Citizen," uses her background as development director, staff attorney and advisory council member in the nonprofit community to offer readers the third edition of this excellent Nolo Press title.

Knowing that many fundraising-readers are hard-pressed to read a book of this length, she writes with the goal in mind of distilling and assembling in a straightforward manner "the most important things you need to know in order to do your fundraising job well." She does an excellent job -- as the end result is an essential, authoritative guide that professionals will want to have on their shelf to pick up and use anytime the need arises.

Highly recommended for college and public library collections and anyone whose work involves fundraising.

R. Neil Scott
Middle Tennessee State University

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