Customer Reviews

Effective Fundraising For Nonprofits: Real World Strategies That Work

5 star:		(4)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This is a great book for the small nonprofit that does not know much about fundraising. If it were for a more established nonprofit, then it would not have referred to major gifts as those starting at $500. I'm used to major gifts starting at $10,000 and going up well into the 6 figures.

This book explains how to do the following:

1. Work with individual donors
2. Plan special events
3. Solicit grants from foundations and corporations
4. Get media coverage (publicity)
5. Use the Internet to help in the fundraising process
6. Create print marketing materials like brochures, newsletters, and annual reports

All the above are important parts of a fundraising plan. One has to set goals, strategize how to attain the goals. Then attract individual donors and develop a rapport with those donors so they give more and more each year. Eventually those donors will become major donors, but that topic is best left for another book.

The book includes a good list of Web sites for prospect research. But the appendix materials didn't seem to be up to par.

All in all, this book provides grassroots strategies for struggling nonprofits. It is no-nonsense and well organized. I highly recommend it to anyone who wants to learn the basics about nonprofit fundraising. Topics beyond the scope of this book are planned giving, major gifts, capital campaigns, and endowments. But if you read this book and understand it, then you will be ready to learn about the other topics just mentioned. 5 stars!

There are a tremendous number of non-profits around. There are also a tremendous number of funding organizations. Your job as the fundraising manager (whatever your exact job title may be) is to put your particular non-profit together with one or more funding organizations to raise the money you need.

There is a basic set of fundraising skills and technologies that you can use to fund nearly any non-profit. Gone are the days (in most places) where you can put together some simply fund raising activity and gain enough money to get you through the year.

Here in one simple book is an excellent summary of all of the most modern techniques. It includes:

Developing a Plan that will include your goal, the assets you have to do fundraising, and a strategy to use these assets in the most profitable manner.

Attracting Individual Supporters, which means making your organization look wupport-worthy, understanding your supporters and attracting new ones.

Your best supporters are those that have given you money before. Here are the techniques to keep them giving.

These techniques and many more are discused here by an expert in the field. It should be required reading for anyone responsible for fund-raising in a worthy organization.

I found this book VERY helpful. In fact, I was so fascinated with it, I couldn't put it down. It was like a good novel. I immediately changed some of my thank you letters and re-did my Corporate request for funding letter. I will continue to use it's suggestions. The book is well written and not full of 'filler info', but very solid recommendations that one can put to use right away.

Highly recommend reading this book. It has great real-life examples and useful tips. Very easy to read and follow. I love how it allows you to be creative and realistic at the same time.

Very easy to read. I needed a book that took me from start to finish on fundraising. This book gave the do's and the don't's so you can try to avoid mistakes. I really liked Chapter 8. A lot of suggestions I will be able to apply. I recommend this book to those starting out and those who need guidance along the way.

This guide to fundraising for non profits covers the newest strategy and grand writing plans that are needed in the future.