Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada?s impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||||||||
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Editorial Reviews
Review
I think the strengths of the Zikmund and d'Amico text are the visual appeal and content of the text. I also think the supplemental package is very good. I like the approach used by the authors and the incorporation of ethical and global issues. I think they have done a good job of combining theory and application of the theory into the text. This is very important.
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
The writing style of the Zikmund text seems to be a bit more personal than the book I'm using, as if the author is sitting across a table from the student and telling the student face-to-face about the material. --This text refers to an out of print or unavailable edition of this title.
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
The writing style of the Zikmund text seems to be a bit more personal than the book I'm using, as if the author is sitting across a table from the student and telling the student face-to-face about the material. --This text refers to an out of print or unavailable edition of this title.
About the Author
Ph.D. Texas Tech University
--This text refers to an out of print or unavailable edition of this title.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
The key to marketing basic knowledge.,
By A Customer
This review is from: Effective Marketing: Creating and Keeping Customers (Hardcover)
The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.
4.0 out of 5 stars
Effective Marketing,
Amazon Verified Purchase(What's this?)
This review is from: Effective Marketing with InfoTrac College Edition (Paperback)
Good for what I needed, does have a lot of highlighting but that doesn't really bother me.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
