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2 Reviews
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
The key to marketing basic knowledge.,
By A Customer
This review is from: Effective Marketing: Creating and Keeping Customers (Hardcover)
The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.
4.0 out of 5 stars
Effective Marketing,
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This review is from: Effective Marketing with InfoTrac College Edition (Paperback)
Good for what I needed, does have a lot of highlighting but that doesn't really bother me.
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Effective Marketing: Creating and Keeping Customers by William G. Zikmund (Paperback - Oct. 1994)
$78.95
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