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Effective Marketing Paperback


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Product Details

  • Paperback
  • Publisher: International Thomson Publishing Services
  • Language: English
  • ISBN-10: 0314069437
  • ISBN-13: 978-0314069436
  • Product Dimensions: 10.9 x 8.8 x 1 inches
  • Shipping Weight: 3.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #14,146,201 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By A Customer on March 5, 2000
Format: Hardcover
The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.
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By Dawn Wells on October 10, 2010
Format: Paperback Verified Purchase
Good for what I needed, does have a lot of highlighting but that doesn't really bother me.
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By BAS on September 2, 2014
Format: Paperback Verified Purchase
Item as described. Fast delivery.
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