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Effective Power Marketing [Hardcover]

Clark W. Gellings (Author)

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Book Description

ISBN-10: 0878146466 | ISBN-13: 978-0878146468 | Publication Date: January 1998
Shows how to develop & use bold marketing strategies to promote your utility in this new electric power industry, highlighting how deregulation has & will change the function & structure of current utilities, & in turn how these changes will affect each utility's marketing strategies. DLC: Energy industries - Marketing.

Product Details

  • Hardcover: 204 pages
  • Publisher: Pennwell Books (January 1998)
  • Language: English
  • ISBN-10: 0878146466
  • ISBN-13: 978-0878146468
  • Product Dimensions: 9.1 x 6.1 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Amazon Best Sellers Rank: #3,216,235 in Books (See Top 100 in Books)

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› Visit Amazon's Clark W. Gellings Page
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
Today's energy consumer is influenced by a rising wave of consumerism in all aspects of the marketplace. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
open market customer, energy service providers, energy marketplace, electric heat pumps, consolidation world, retail wheeling, energy customers, energy providers, electric technologies, energy period, space conditioning, generation assets, electric utility industry, annual objectives
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Thomas Edison, Electric Absorption, Electric Power Research Institute Fig, World Wide Web, Business Week, Marketing Myopia, Morning Edition, San Francisco, The Power Makers
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