Effective Publications Management: Keeping Print Communications on Time, on Budget, on Message [Paperback]

Cathy Connor Lips (Author)

Book Description

Publication Date: October 16, 2007 | ISBN-10: 1581154860 | ISBN-13: 978-1581154863 | Edition: 1

The definitive guide to managing every phase of the print publications business, from concept through development through getting it into readers' hands.

Master the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly.

Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and much more. Award-winning creative directors, art directors, designers, editors, and consultants share their publications-management strategies and exemplary work. Sample project schedules, budgets, and vendor contracts are provided.

- One phase of the publication process per chapter
- Ideal for professionals in corporate and nonprofit communications and marketing, for graphic designers, and for design and business students
- Great reference for anyone creating or overseeing any type of print publication, novices as well as seasoned professionals who can benefit from industry experts knowledge
- 58 color images plus 18 sample schedules, budgets, contracts, and more! 58 Color, 18 B&W Templates

Editorial Reviews

Review

“The most thorough text I've seen on this subject. It includes detailed information not just about the stages of any project but also about the players who might be involved at any point in the process. Numerous interviews with industry professionals and extensive samples provide examples of a wide variety of solutions. You can never remember everything; this book is a great resource.”  (Dr. Stephanie B. Gibson, associate professor; director, Publications Design Program, School of Communications Design, University of Baltimore )

About the Author

Cathy Connor Lips has more than 25 years experience as an account executive, writer, editor, and marketing communications manager for clients from small businesses to major corporations, from regional and national nonprofits to internationally recognized arts organizations. She is a professor in the University of Baltimore's Publications Design master's program, teaching Publications Management.

Product Details

• Paperback: 208 pages
• Publisher: Allworth Press; 1 edition (October 16, 2007)
• Language: English
• ISBN-10: 1581154860
• ISBN-13: 978-1581154863
• Product Dimensions: 9.9 x 8.6 x 0.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,882,935 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Essential, important tips for publication success, June 6, 2008

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Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Effective Publications Management: Keeping Print Communications on Time, on Budget, on Message (Paperback)

Both college-level courses on business management and graphic design and any library featuring references on graphic design publications management will appreciate this primer which discusses project stages, key players, provides examples from the industry, and more! From determining publication image and message to creating proposals, assembling a team, managing research and budgets and selecting a printer, this is packed with essential, important tips for publication success.