With the development of new, sophisticated techniques and tools that make animation a viable option on the Web, incorporating animation into Web pages has become de rigueur for Web designers. Yet many designers fail to utilize animation, or continue to rely on older, less-effective techniques. Effective Web Animation will bring you up-to-date with the latest tools and methods for creating eye-catching animation that won't clog bandwidth space or take forever to download. This book provides an overview of computer animation techniques and in-depth information on producing complex--yet efficient--animation using tools such as GIF, JavaScript, and Macromedia Flash. In particular, the text focuses on methods for minimizing file size and techniques for reducing time spent on the tedious process of creating individual frames. Unlike other books that approach Web animation as a sideline of Web development, Effective Web Animation is the first to treat the topic at the in-depth level required by mainstream Web designers. Inside you will find comprehensive information on such topics as: *Advanced GIF animation, with a focus on optimization techniques, looping, timing, palettes, and integration *JavaScript animation, including interactive and random animation techniques *Adobe Photoshop, and how it can emulate traditional cell animation techniques *Advanced animation using Macromedia Flash, including an in-depth look at powerful features such as Movie Clips and Tell Target Many full-color examples and case studies illustrate techniques and showcase various animations made possible by today's tools. The accompanying CD-ROM features sample code, demos referenced in the book, numerous customizable animations (in layered Photoshop format), and ten additional tutorials. 0201606003B04062001
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Editorial Reviews
Amazon.com Review
Although you can find animations all over the Web, there's still no easy way to learn how to create them yourself. Enter Effective Web Animation. Written by a Web expert with several graphics books to his credit, it's full of information on the most widespread animations, those created as GIFs or with JavaScript and Macromedia Flash.
Newcomers are introduced to both traditional and new animation methods--from object-oriented to streaming animations. The book begins with a review of the best animation tools and then delves into the specifics of creating and optimizing GIF animations, manipulating color and timing, and integrating your creations into your Web page. Adobe Photoshop and ImageReady--the techniques of Flash's streaming-playback and object-oriented features--get attention too, showing you how to work with both keyframe and tweening techniques for greater interactivity.
Good writing and careful attention to detail combined with an attractive four-color layout make this book an especially useful learning resource. But be aware that the book's plentitude of scripting and other technical details make it a smart choice only for committed animators who aren't afraid of using the new technologies to bring their pages up to the best standards of the Web. --Kathleen Caster
Review
"Using lots of very practical examples, this book provides an excellent discussion of animation concepts and how to create animation on the web." -- Theresa-Marie Rhyne, Lockheed Martin Technical Services, U.S. EPA Scientific Visualization Center
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12 of 12 people found the following review helpful:
5.0 out of 5 stars
Provides a New Look at Incorporating Animated Imagery,
This review is from: Effective Web Animation: Advanced Techniques for the Web with Other (Paperback)
J.Scott Hamlin is on the cutting edge of Web graphics design and his book Effective Web Animation offers a new look and fresh approach to incorporating animated imagery. According to Hamlin serious Web graphics design goes far beyond the simple GIF animations of poorer quality and performance that just about anyone can create. Image size, color quality, interactivity, accompanying audio, and faster delivery over the Internet are factors that have led to new Web animation technologies. Are we ready to face them?Hamlin lays a foundation for Web animation on the professional level for serious minded Web designers who must face new graphic design consideration demands. Hamlin offers detailed instruction involving the use of JavaScript, Photoshop, and Macromedia Flash and the results are phenomenal. This book contains many well-planned and beautifully designed graphic images and the tips and advanced techniques necessary to create comparable results. The accompanying CD features sample code, animations, demoware, and tutorials for further instruction opportunities. Web animation is making a comeback and Web graphics design has become serious business. Hamlin's contribution in the form of this book is essential for those designers who want to graduate to a higher level of Web design mastery and income. Clients are wising up to the many Web technologies available to them and are becoming more discerning about how they spend their advertising dollars. Don't be left behind. Consider animating your Web creations today. This is must reading!
11 of 11 people found the following review helpful:
5.0 out of 5 stars
One of the most informative books that I have read to date..,
By A Customer
This review is from: Effective Web Animation: Advanced Techniques for the Web with Other (Paperback)
I have had the pleasure of reading some of Scott's other books "Interface Design with Photoshop" and "Photoshop Web Techniques", and found both books at the time to be the best references for artists like myself that I have been able to find. I picked this book up the other day based on that and began to learn more about web animation technique then I had ever thought possible, I was not wrong this book is GREAT! There is a huge amount of real world professional experience that has gone into this book as well a very useful sample files, and tutorials. The CD-ROM is logical and easy to use, and has a ton of killer information. The book is put together in a fashion that makes it both readable and a great reference source as well. Something that you don't find in most computer books... If you want to know about it, it is here. From simple gif animations to multi frame, cell style Flash animation. It even covers methods of implementation... Scott covers it all. Well done, another great book from the man who knows to much. J. Scott Hamlin.
13 of 14 people found the following review helpful:
4.0 out of 5 stars
Good for Beginner and Intermediat,
By Chris (Germany) - See all my reviews
This review is from: Effective Web Animation: Advanced Techniques for the Web with Other (Paperback)
Having already worked for a number of years with the Internet I was hoping this book would provide me with such information as "Advanced Techniques for the Web" (as the books sub-title states). What I found though was the book is a fantastic resource for anyone who is a complete beginner right up to intermediate web developer. I was expecting detailed information on java scripting and Flash scripting however found that the book goes not much further than, for example, the handbooks and tutorials of Flash 4 and Dreamweaver 2. If you are an experienced web designer/developer with a solid grounding in the internet and are looking for more than basic java scripting and flash scripting, this book may prove to be too basic. With this all said, this is a valuable book and many colleagues who newer to the web are gaining much benefit from information in this book. 5 stars for beginner - intermediate skill level 3 stars for advanced skill level
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