'The concept of effectuation is as subtle as it is profound. On the one hand, it challenges long held beliefs about the nature of cause and effect in social science. On the other hand, it generates a host of new insights about social phenomena. This concept is particularly well suited to analyzing entrepreneurial behavior - behaviors undertaken in settings where the relationship between cause and effect is understood, at best, very poorly.'- Jay B. Barney, The Ohio State University, US'... Saras Sarasvathy makes entrepreneurship a natural human activity, expressing the limitations and potential of human motivation and human intelligence. In Indian philosophy the journey is important as well as the destination - that is why cricket has become India's national game. Saras Sasrasvathy shows how entrepreneurs can enjoy their journey; so can readers of her book.'- Brian J. Loasby, University of Stirling, UK
About the Author
Saras D. Sarasvathy
, Associate Professor of Entrepreneurship, Darden Graduate School of Business, University of Virginia, Charlottesville, US
--This text refers to an out of print or unavailable edition of this title.