Customer Reviews

Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

5 star:		(2)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This book was an exciting challenge for me, being completely new to the market of children's entertainment,.... However, I found in this book some homegrown business sense that is rare to find in all those "get-rich-quick" or gimmicky"business model of the week" books, which tend to be popular in retail bookstores. Kenn Viselman has a solid, experience-based understanding of the fundamentals of business, whether discussing international expansion or local marketing.

Eight Giant Steps to Global Domination is an enjoyable read, but also reinforces its core concepts with workshops at the end of each chapter. Kenn mainly talks about his experiences, then makes general business applications for them, then allows the reader to come up with his/her own personalized applications. For this reason, the book is more than just a story about one man and his entertainment company; it is about anyone who believes in a product or service, and is concerned with how to make their dreams into a reality. I strongly recommend this book to any student of business - it is insightful and relevant for the MBA student, interesting and entertaining to the undergrad student, and is a reminder of best practices and unorthodox solutions to the experienced businessperson.

I will have to start by saying that I am glad I read this book. No other has convinced me as much of the need to put serious effort into brand, image and advertising. However, I feel that much of this could be said in a single article. Much of the rest of the content can be found in other text. Perhaps the only exception is the extra effort that the author puts into to discussing the need to motivate those around you and to sell your idea, which I guess is still a part of brand, image and advertising.

The man certainly seems to have a talent for promotion and selling his ideas. Therefore, if you want to learn more on this specific topic, the book is a good buy; however, I still think an article in a business journal would be more concise and just as useful. If you are just starting to read up on different ways of running a business then this book would be a good buy. If you consider yourself well read on the topic of business management then this probably isn't for you.

On another note, if you are looking for examples of how the theorised phenomenon of American cultural imperialism works, this is a good book. Frequently the author mentions how the content of foreign programs must be changed to suit the American market while not once mentioning any effort to adjust his own products for markets outside of the US. When one considers the title, the book is almost ideal for this purpose.

In summary, I am glad that I read it but I feel I could have acquired the information I wanted more efficiently.

This book was highlighted in a trade publication that I get at my office. After the series ended, I had to pick up the book and I am so glad that I did. It is excellent. It can be applied to so many different areas. Whether you are a stay at home parent to a small business owner to a corporate giant, this book applies to us all with great clarity. The writing style is easy to follow, the suggestions are helpful without being overpowering, and you will just be "on fire" to take on the world!

This book has talked about the career deveolpment of Mr. Kenn.
He is a professional in marketing and has done many noticeable work, e.g.the repositioning of MEXX and Thomas the tank engine and Friend(TTE&F).

In this book, Viselman has used (TTE&F) several times to illustrated the marketing skill which he has been used,liking finding a niche market for yourself, if you are a new entrant to the market.

Besides, he has talked about how did his mother and father affected the way he think. Many stories writen by his friend can be found this book. And you can also learn communication skill from him.

However, some time frame haven't mentioned clearly. So, it is quite difficult to follow the development of each issue. If more clear sub-heading are provided, it will be much better for the reader.