Eightstorm: Eight Step Brain Storming for Innovative Managers (Paperback)

by Kishore Dharmarajan (Author)
Key Phrases: red haired man, The Change, Smart Question

Editorial Reviews

Product Description
Eightstorm: 8-step brainstorming for innovative managers is a simple book with a powerful message: Either you innovate or you perish. Written in the form of a fable, Eightstorm introduces an advanced brainstorming process that can turn anyone into a highly innovative corporate thinker. Using illustrative examples and step-by-step procedures, Eighstorm shows how this unique method can be used to generate powerful ideas and breakthrough solutions to survive and thrive in these turbulent times.

Product Details

• Paperback: 112 pages
• Publisher: BookSurge Publishing (June 22, 2007)
• Language: English
• ISBN-10: 1419668315
• ISBN-13: 978-1419668319
• Product Dimensions: 7.8 x 5.2 x 0.4 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #1,446,228 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

1.0 out of 5 stars I feel very sad to say this: Don't waste your money on this book!, March 16, 2008

By	Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Singapore) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

Frankly, & very sad to say, this book poses not only a waste of my time to read it, but also my money to buy it.

Readers would be better off by sticking to Michael Michalko's 'Thinkertoys' as well as his 'Thinkpak' toolkit.

I didn't get any breakthrough approaches & neither did I get any novelty value out of this book.

The eight purported tools in this book are simply gimmicky spinoffs from the old 'SCAMPER' technique of the fifties or sixties.

Even the so-called I.N.N.O.V.A.T.E. process methodology is just a playful acronymania.

I have even read all the brief book reviews - more than a dozen of them - written on the amazon website by this particular author (obviously hiding behind the pseudonym of 'Intelligent Reader'), who is apparently more interested in promoting his debut book.

What a sneaky way to do self-promotion & marketing!

1 of 2 people found the following review helpful:

1.0 out of 5 stars Eighstorm , February 9, 2008

By	Johana Bonanno "Johana Bonanno" (WA USA) - See all my reviews (REAL NAME)

It was a disappointing book. You can take one idea or two, like the "Accelerate Technic" to do rapid thinking. Overall is not worth paying.

2 of 4 people found the following review helpful:

5.0 out of 5 stars Stop Brainstorming. Start Eightstorming., August 3, 2007

By	Intelligent Reader (Dubai) - See all my reviews

What a strange name for a book, but what a powerful message! If you need to solve problems in your workplace or you need ideas (like how to increase productivity, cut down expenses, how to create new product lines, etc) the book offers an 8-step process. I assume the author has coined the word eightstorm by combing eight and storm (from brainstorm) The eight steps are:

Interrogate: Ask questions for which you have no answers. (How can you solve the problem of late-comers in your office without issuing a memo?)

Navigate: Move to other fields for inspiration (if you are in banking, look at scuba diving.)

Nuptial: All new ideas are combination of old ideas (camera plus phone, gave us that pesky camera phone.)

Overturn: Turn a problem around on its head.

Visualize: Turn your problem into a visual (Does your company look like a sinking ship)

Accelerate: Do rapid thinking.

Transcend: Get rid of the first ideas that you get. They could be the weakest.

Entertain: Create jokes around your problem because humor can trigger off new thoughts.

By now you must have noticed the first alphabets of these techniques spell out as INNOVATE.

We tried the techniques in our offices and it does WORK. Although some of these are tools are already used in advertising agencies (I work in one), they can be quite useful for a normal office. So, I guess it is time to move on from Brainstorming and get into Eightstorminng.