Customer Reviews

Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff

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What I found most helpful was that Einstein in the Boardroom featured multiple case studies around commercializing IP with a rare peek behind the scenes of how companies are doing business in this area today. For example, there is an entire chapter about the dramatic culture change that occurred at P&G that has led to the company being "open for business" through its Connect + Develop initiatives (which was recently featured in March's Harvard Business Review), willing to collaborate and work with other companies. The examples provided are tangible, leading edge, and relevant.

Definitely helpful to those looking for new business models or to small/mid-size companies willing to work with a larger company and wondering how.

The authors have identified key elements missing from previous discussions of the general topic, and have performed a very useful state-of-the-art survey and synthesis of the practices of leading-edge companies that are seeking to extract value from their intangible assets. Though I'm not a big fan of their "I-stuff" terminology (it's a bit too "cutesy" for my pedestrian tastes), the authors have clearly identified the ways in which the more traditional terms "intellectual property" and "intellectual capital" are too narrow to capture what is at stake.

Recommended for anyone working in the field, whether as a stand-alone work or as a worthy successor to "Profiting from Intellectual Capital" and "Edison in the Boardroom."

Advancing on the framework and practices from "Edison in the Boardroom" (which dealt more with IP), Harrison & Sullivan offer business managers, technologists, and IP attorney a new edge to manage intangibles, or more specifically the "I-Stuff", they defined as: "All of the organization's intangibles that are not codified as intellectual property (IP)."
They offer a view into your company's I-Stuff as a strategic business asset requiring new management practices to "realize the value".

Unlike others books on the subject, "Einstein" offers rare pragmatic advise with evidence-based outcomes from a community of IP-savvy companies on the benefits of becoming proactive in identifying, protecting and leveraging "I-Stuff" along with IP (of course) to address strategic business objectives. This book, and it's predecessor, "Edison", are useful for those implementing SARBOX compliance programs.