Ekaterina Walter is a cofounder and CMO at BRANDERATI. She is a social media trailblazer and a bestselling author. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, Entrepreneur, etc. Walter led strategic and marketing innovation for brands such as Intel, Accenture, Wells Fargo, and has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor and being named among 25 Women Who Rock Social Media in 2012. Walter was featured in Forbes, BusinessReviewUSA, and her opinion was highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Walter holds a master's degree in International Management from the Thunderbird School of Global Management. Twitter: @Ekaterina. Blog: www.ekaterinawalter.com.