Most helpful critical review
132 of 169 people found the following review helpful
Sure to be a hit, just not for me.
on December 7, 2011
Just to preface, I've been a big supporter of The Black Keys for nearly 10 years. I religiously buy all their albums and have seen them play on every tour since 'Thickfreakness'. My favorites are their older albums but, with that said, I know every artist has to grow and evolve their sound somewhat lest it become stale. I have no problem with that. In fact, I really liked the direction that their last disc, 'Brothers', appeared to be headed in: in addition to their stalwart blues, they were incorporating soul and R&B. I was very excited to get this album and have given it several listens and a few days to really sink in. In lieu of the soul and gritty blues, they've replaced it with pop and overproduction. It just seems very repetitive and would probably be good as background music at a party. It's not bad and acts as a good, safe offering to people who aren't familiar with The Black Keys, but it sounds like they're playing it safe here. In light of the garbage that the music industry is trying to pawn off on us, this disc has most everything else beat nowadays. But compared with the rest of their catalog, I think this is the Keys weakest offering and will likely get the least airplay on my stereo.