Customer Reviews

El Tigre: Emilio Azcárraga y su imperio de Televisa (Spanish Edition)

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In an impressive narration the authors make Azacarraga's life so interesting that it is possible to read the whole book in just one day. Reading this book with not only make you understand the history of TV in Mexico or Latin America but the history of Mexico itself. Since the early beginnings of Telesistema Mexicano to the development of all kind of business this book narrates all the problems Azcarraga and his team had to face, not only with the Mexican government or people, but with foreign agencies such as the FCC among others to expand. This book takes the reader all the way back from the XEW to the must recent challenges Azcarraga's son has faced to stop TELEVISA's debacle, recover its position in the communications world, and make it once again an international leader enterprise totally independent of the Mexican government and actually good for the Mexican or international audience.

This book is very useful to any reader interested in all the difficulties involved in the creation of such a business empire and the strength, temper and attitude a real entrepreneur has to have in order to achieve success. This book is very clear in showing the reader that not everything of what was done in TELEVISA was for the good of the audience and the incredible amount of power an unregulated enterprise can achieve by manipulating the government, advertising agencies, artists, and the audience.

Very well written, concise, and in-depth biography of perhaps Latin America's most influential business magnate. The writers avoid dwelling on too much irrelevant detail, and offer a unique, unbiased, and thoroughly researched expose of Emilio Azcarraga Milmo, lord and master of Televisa and its subsidiaries, actors, singers, and employees, confidant of presidents and magnates, of priests and popes, of men and women. The Mexican Clark Gable of his era, every woman wanted to be with him, and men wanted to be him. A must read.

This book reflects all issues involved in running a business in Latin America. Despite its mexican scenario, the stories about Emilio Azcarraga Milmo may be well shared for most of leading entreprenours in all Latin America: political influence, monopolistic tendency, autocratic managament and aristocratic style. More than a biography, El Tigre is a excellent book for understanding how companies must be managed in Latin Amrica for succeding.

This book allows you to know everything about him. His failures and his successes. If you want to know what he was really about, this is the book you'll want to read.

Además de ser una lectura sumamente entretenida, es un trabajo investigativo muy bien logrado por los autores. Nos brinda la oportunidad de conocer muchas interioridades de una familia muy prestigiosa y de una empresa muy poderosa en Mexico. Nos brinda valiosa información sobre la cultura de Mexico. Muy beneficiosa lectura para un empresario o líder en cualquier rama, pues brinda la visión y la estrategia de un gran profesional, líder indiscutible y amante y defensor de su país. Maribel Sánchez, Puerto Rico

one of the few books that offers an extensive research on the story of monetary success that televisa has achieved.