The Anonymous Elect: Market Research Through Online Access Panels [Hardcover]

Andrei Postoaca (Author)

Book Description

Publication Date: January 23, 2006

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies? A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Product Details

• Hardcover: 167 pages
• Publisher: Springer; 1 edition (January 23, 2006)
• Language: English
• ISBN-10: 354029029X
• ISBN-13: 978-3540290292
• Product Dimensions: 9.4 x 6.1 x 0.8 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,598,976 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Current Info on Online Marketing Research Panels, March 5, 2006

By 

Tom Anderson (Stamford, CT United States) - See all my reviews
(REAL NAME)   

This review is from: The Anonymous Elect: Market Research Through Online Access Panels (Hardcover)

I just started reading this book this weekend and I have been very happy so far. It's on a topic that almost nothing has been written about, and importantly it is CURRENT © 2006! So much of what little is out there is too old.

Prior to this book I had read `Analysis of Panel Data' by Cheng Hsiao, Andrew Chesher, Matthew Jackson but that book was more academic, and dealt more with traditional panels, and `longitudinal panels' (data that follows a given sample of individuals over time).

Andrei Postoaca's book on the other hand is more relevant for the other 95% of research, which is more often than not conducted Online these days with dynamic panels. Andrei is clear and honest and covers important issues from sample quality to costs/margins.

The book definitely deserves to be included in the serious marketing researchers library.

Thank You Andrei


Tom Anderson - Managing Partner
Anderson Analytics, LLC