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5 of 5 people found the following review helpful:
5.0 out of 5 stars
Current Info on Online Marketing Research Panels,
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This review is from: The Anonymous Elect: Market Research Through Online Access Panels (Hardcover)
I just started reading this book this weekend and I have been very happy so far. It's on a topic that almost nothing has been written about, and importantly it is CURRENT © 2006! So much of what little is out there is too old.
Prior to this book I had read `Analysis of Panel Data' by Cheng Hsiao, Andrew Chesher, Matthew Jackson but that book was more academic, and dealt more with traditional panels, and `longitudinal panels' (data that follows a given sample of individuals over time). Andrei Postoaca's book on the other hand is more relevant for the other 95% of research, which is more often than not conducted Online these days with dynamic panels. Andrei is clear and honest and covers important issues from sample quality to costs/margins. The book definitely deserves to be included in the serious marketing researchers library. Thank You Andrei Tom Anderson - Managing Partner Anderson Analytics, LLC |
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The Anonymous Elect: Market Research Through Online Access Panels by Andrei Postoaca (Hardcover - January 23, 2006)
$79.95
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