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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections)
 
 
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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) [Hardcover]

Donald A. Ritchie (Author)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

American Presidential Elections November 2007
With the landmark election of Franklin Delano Roosevelt in 1932, decades of Republican ascendancy gave way to a half century of Democratic dominance. It was nothing less than a major political realignment, as the direction of federal policy shifted from conservative to liberal--and liberalism itself was redefined in the process.

Electing FDR is the first book in seventy years to examine in its entirety the 1932 presidential election that ushered in the New Deal. Award-winning historian Donald Ritchie looks at how candidates responded to the nation's economic crisis and how voters evaluated their performance. More important, he explains how the Democratic Party rebuilt itself after three successive Republican landslides: where the major shifts in party affiliation took place, what contingencies contributed to FDR's victory, and why the new coalition persisted as long as it did.

Ritchie challenges prevailing assumptions that the Depression made Roosevelt's election inevitable. He shows that FDR came close to losing the nomination to contenders who might have run to the right of Hoover, and discusses the role of newspapers and radio in presenting the candidates to voters. He also analyzes Roosevelt's campaign strategies, recounting his attempts to appeal to disaffected voters of all ideological stripes, often by altering his positions to broaden his popularity.

With the advent of the New Deal, Americans came to enjoy a wide federal safety net that provided everything from old age pensions to rural electricity--government innovations so embraced by voters that even later conservative presidents recognized their importance. Ritchie traces this legacy through the Reagan and Bush years, but he relates how FDR in 1932 was often vague about the specifics of his program and questions whether voters really knew what they were in for with the New Deal.

As pundits, politicians, and citizens eye the upcoming 2008 campaign, Electing FDR reminds incumbents not to take their party support for granted or to underestimate their opponents--and reminds students of history that understanding the New Deal begins with the 1932's transformative election.

This book is part of the American Presidential Elections series.


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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) + Realigning America: McKinley, Bryan, and the Remarkable Election of 1896 (American Presidential Elections) + Reagan's Victory: The Presidential Election of 1980 and the Rise of the Right (American Presidential Elections)
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Editorial Reviews

Review

"Ritchie's study encompasses the impact of the 1932 campaign on six decades of party positions on major issues." --American Historical Review --This text refers to the Paperback edition.

From the Back Cover

"A wonderful history of that moment in November 1932 when Franklin D. Roosevelt was elected president and modern liberalism was born."--Gary Gerstle, coeditor of The Rise and Fall of the New Deal Order

"A lively and vivid account of a crucial election we take for granted today, though it was very much up for grabs at the time."--Allan M. Winkler, author of Franklin D. Roosevelt and the Making of Modern America

"The best account of the most important presidential campaign of the twentieth century. Holds some surprising lessons for today's presidential candidates."--Patrick J. Maney, author of The Roosevelt Presence: The Life and Legacy of FDR

"A triumph and gem of historical storytelling."--Gil Troy, author of See How They Ran: The Changing Role of the Presidential Candidate


Product Details

  • Hardcover: 274 pages
  • Publisher: University Press of Kansas (November 2007)
  • Language: English
  • ISBN-10: 0700615504
  • ISBN-13: 978-0700615506
  • Product Dimensions: 9.4 x 6.2 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #654,393 in Books (See Top 100 in Books)

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5 of 5 people found the following review helpful:
5.0 out of 5 stars The Change Election, March 21, 2008
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This review is from: Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) (Hardcover)
Much has been made of the fact that 2008 is a "change" election year, a rarity in our nation's history. "Electing FDR", a terrific and revealing look at the election of 1932, is a good comparison to today...it ushered in the most profound transformations of the twentieth century, many of which are still in evidence. The passing of the baton from Herbert Hoover to Frankin Delano Roosevelt has almost no equal and author Donald Ritchie captures it wonderfully.

Ritchie begins with the reminder that on the eve of some presidential elections, national polling pronounces the race very close, only to have voters witness a landslide, as was the case in Reagan v. Carter in 1980. He then goes on to offer up a crisp and well-paced narrative, largely contrasting the personalities and views of Hoover and Roosevelt. Clearly, Ritchie sides with history as the feckless President Hoover can do no right, not only during his four years in office but for years afterward. If "pariah" could ever be used so successfully as a description of a former president, Herbert Hoover owned it and he bore that moniker for the three decades he lived after leaving the White House.

Not only is the 1932 campaign covered diligently here, but Ritchie has a flair for describing the times. Hoover's administration was truly the last one before "big government" entered the picture, never to leave again. Indeed, President Hoover long fought any attempts by the government to ease the country's financial burdens, believing that the private sector and the natural ebb and flow of the economy would, in time, correct itself. Hoover's dour personality, his bad relations with the Washington press corps and his rigidity all lead to a catastrophic failure on Hoover's part, paving the way for the New York governor to roll up his sleeves and begin to fix things.

Roosevelt, for his part, had more than a few enemies...many within his own party...who thought he was somewhat of a "dilettante". The simmering feud Roosevelt had with former governor and 1928 presidential nominee Al Smith, is one of the highlights of the book. If Hoover was colorless, Al Smith was just the opposite and Roosevelt had to negotiate a path between each of them, from time to time. One other aspect of this change election, Ritchie points out, is historic...in 1932 three out of four African-Americans cast their vote for Hoover. Four years later the same number voted in the reverse...for Roosevelt. That shift has remained true to this day, of course.

Ritchie finishes with a chapter on the ramifications of the Roosevelt presidency and the legacy that he left. That politicians of today still invoke Roosevelt's name as good and Hoover's as bad, underscores the depth of depression-turned-prosperity, which began over the course of the 1932 election cycle. "Electing FDR" is a superb book and I highly recommend it for its historical depth and its excellent narrative style.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Electing FDR is the electrifying story of the crucial 1932 presidential race leading to the New Deal and restored American hope, February 16, 2010
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"Happy Days are Here Again! was the tune being played in the new Chicago Convention Hall in the sweltering and sombre summer of 1932. Franklin Delano Roosevelt the crippled Dutchess County squire had just seized the Democratic nomination for president on the fourth ballot. In doing so, the Governor of New York beat such rivals as Al Smith, erstwhile political mentor former governor of New York and Democratic presidential standard bearer of 1928, John Nace Garner Speaker of the US House of Representatives and a Texan (he would later become vice-president on the Roosevelt-Garner ticket) and former cabinet member Newton Baker. FDR won with the help of such kep players as Louis Howe, Jim Farley and speechwriters such as Sam Rosenman and Adolph Berle. FDR's opinionated and brilliantly active wife Eleanor was also a definite asset on the campaign trail.
Roosevelt spoke to the American public in the depth of the Great Depression which had seen unemployment soar to over 23% and led to breadlines, hunger and poverty. FDR would defeat Herbert Hoover, the incumbent Republican president, by carrying 41 states in a landslide. FDR would be elected four times serving until his death at Warm Springs Georgia. He wa a crippled leader who gave our nation the gumption to walk again into the sunlight of hope. New Deal programs such as AAA, CCC, NRA, TVA and other alphabet soup agencies helped Americans find work. FDR is rated in polls as the greatest of 20th century American chief executives for his great leadership through the Depression and World War II. He was far from perfect but kept trying to do well for his fellow citizens.
Herbert Hoover is one of the most hated presidents in our history. He defeated Al Smith in 1928 promising prosperity but instead the economy tanked. Hoover and the Republicans took the blame. Hoover was an engineer who had raised himself from modest Quaker roots in West Branch Iowa to millionaire stature. Hoover was a humanitarian who brought aid to Europe during World War I and afterwards through heading the government's massive relief efforts. He was a workaholic with a charming wife Lou Henry Hoover but lacked the common touch. Hoovere had no charisma and was a wooden, plodding speaker.
Herbert Hoover was a good man but a bad president. He hated making speeches, was cold, aloof and had contempt for the press in Washington. His sending troops to squash the Bonus Marchers in 1932 did not bode well for increasing popularity with a fed-up electorate. Hoover disliked Roosevelt and was a poor campaigner unlike his jaunty opponent who loved the hustings, was a master on the radio and had a rich and resonant voice warming the hearts of Depression America.
This crucial election is told with verve by historian Donald Ritchie. We learn of the political moves made by both candidates in readable prose. This book is one of the volumes in the University of Kansas' series on
American Presidential Elections. It is an excellent short introduction to FDR, Herbert Hoover and the difficult times in which they governed the American nation they both loved.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Concise, Solid Look at Historic Election, May 15, 2010
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Author Donald A. Ritchie provides an insightful look at the historic 1932 Presidential election. The 1932 election helped re-aligned U.S. politics, placing the Democratic Party as the majority party for the next half century (as the 1860 and 1896 elections had previously boosted the GOP). Many assume this election was a slam-dunk, as the Great Depression and 25% joblessness curtailed President Hoover's chances at a second term. Yet the author shows that many observers felt the outcome was in doubt, particularly before Maine's early voting. Actually, the author begins with informative political history of the U.S. from the Wilson Presidency (1913-1921), the 1920's, plus Herbert Hoover's rise to prominence and his distant governing style. Readers also learn of Franklin D. Roosevelt's rise, his work in the Wilson administation (where he and Hoover were friendly), run for Vice President, battle with polio, and governorship of New York where he used state funds to aid rising numbers of jobless. Then we see Louis Howe and James Farley working hard through 1931-1932 to secure delegates for Governor Roosevelt. Their hard work paid off at the Chicago convention, where deft manuevering and a last-minute deal to put John Nance Garner on the ticket got FDR nominated. Then we see how Roosevelt campaigned tirelessly in the Fall, while Hoover was more reluctant and at times was greeted with hostility. Ritchie also provides a strong analysis of what occurred after election day, from the lame-duck period where the economy nearly collapsed, through FDR's hyper-active first 100 days, and the strong (but hardly total) success of the FDR's New Deal. The author even provides a concise aferview with a history of U.S. politics over the next 70 years, post-war economic expansion, the growth of the welfare state, even the 2004 campaign.

Donald A Ritchie is the historian of the U.S. Senate. He writes conice and nicely readable prose that results in a winning look at a surprisingly complicated, and very historic campaign.
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Inside This Book (learn more)
Key Phrases - Capitalized Phrases (CAPs): (learn more)
White House, New Deal, Franklin Roosevelt, Herbert Hoover, United States, New York, President Hoover, Newton Baker, Louis Howe, Jim Farley, Supreme Court, Democratic Party, Eleanor Roosevelt, Secret Service, Speaker Garner, Republican Party, Literary Digest, Theodore Roosevelt, Walter Lippmann, Norman Thomas, Warm Springs, John Nance Garner, World War, Eighteenth Amendment, Governor Roosevelt
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