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Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy (Digital Communication)
 
 
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Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy (Digital Communication) [Hardcover]

Kathleen E. Welch (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

0262232022 978-0262232029 July 16, 1999
"We are commonly not aware of the complex history of orality and literacy and of the effects of this history on the depths of human consciousness, where electronic communication is now having its deep and as yet not understood effects. Professor Welch's work can give us some of the in-depth understanding we need to be aware of where we really are."
—from the foreword by Walter J. Ong

Computer screens now dominate many workplaces, and televisions are ubiquitous in our homes, waiting rooms, and many public spaces. In Electric Rhetoric, Kathleen E. Welch explores the profound changes in writing and discourse brought about by electronic forms of communication. To this end, she integrates three related strands: the redeployment of Sophistic classical rhetoric; current literacy theories within rhetoric and composition studies, including gender and race issues; and the inherently rhetorical nature of "screens" in relationship to writing and other communication technologies. Throughout the book Welch deals extensively with women's issues, which have played a particularly important role in the history of oralism. Welch's ultimate aim is to help build a movement to change, partly through critical pedagogy, the actions people take in their daily writing and speaking lives.


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About the Author

Kathleen E. Welch is Professor of English at the University of Oklahoma.

Product Details

  • Hardcover: 273 pages
  • Publisher: The MIT Press (July 16, 1999)
  • Language: English
  • ISBN-10: 0262232022
  • ISBN-13: 978-0262232029
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,793,629 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Electric Rhetoric is Visionary, February 26, 2005
This review is from: Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy (Digital Communication) (Hardcover)
Welch brilliantly takes on the revolutionary issues posed by post-book screen media. Our conundrums in using and understanding electronic media are laid out in suprising parallels to those faced by Plato, Isocrates and other Classical Greeks when they made the mind-boggling shift from a culture of memory and oratory to texts written on paper in the Fifth Century, BCE. Recognizing movie, TV and computer screens as anything but neutral technologies, Welch formulates the Next Rhetoric, Electric Rhetoric, as what is coming (or already here) after Post-Modernism. She makes visionary recommendations for managing these media in modern life.
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4 of 16 people found the following review helpful:
1.0 out of 5 stars Electric Rhetoric Review, March 4, 2003
By 
Johnny Lenz (Reno, Nevada United States) - See all my reviews
This review is from: Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy (Digital Communication) (Hardcover)
This book was the most difficult book I have ever read. The author clearly was writing this book for someone who has extensive background knowledge on classic rhetoric and Isocrates. She uses words that don't appear in any normal dictionary and confuse even the most advanced polyglot. Don't kid yourself, this is a tough book to read, my advice is to find a different way to get your information.
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Inside This Book (learn more)
First Sentence:
Screens, in the form of computers, now dominate many workplaces, from the faculty office in the heart of a U.S. university to the McDonald's at the student union, from the New York Stock Exchange in Manhattan to the scheduling office of the Cleveland Symphony. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electric rhetoric, logos performers, historicized rhetoric, koinoi topoi, logos performance, logos users, sophistic performance, screen literacy, primary orality, secondary orality, oral features, human lifeworld, historical rhetoric, classical rhetoric, traditional literary studies, writing pedagogy, rhetorical canon, composition studies, interior discourse, digital literacy, electronic discourse, alphabetic literacy, rhetoric offers, textbook production, literacy studies
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Next Rhetoric, Nightly News, Black Athena, Ancient Model, Great Books, Origin Myth of Acoma, The Contemporary Reception of Classical Rhetoric, Tom Brokaw, Heritage School, Jan Swearingen, Cheryl Glenn, Martin Bernal, Native North American, Raymond Williams, Thomas Cannon, Toni Brokaw, Attic Greek, General Electric, Lev Vygotsky, Matthew Arnold, New Critical, New Criticism, Rhetorical Turn, Sharon Crowley
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