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The Electronic Bazaar: From the Silk Road to the e-Road
 
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The Electronic Bazaar: From the Silk Road to the e-Road [Illustrated] [Hardcover]

Robin Bloor (Author)
3.8 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

September 1, 2000
Just as the Silk Road was once the world's greatest trade route, the e-Road is poised to become the trading highway of the 21st Century.

Editorial Reviews

Amazon.com Review

The Electronic B@zaar, by European information-technology analyst Robin Bloor, offers a knowledgeable global perspective on the way businesses are being impacted today by the Internet--and how they might use it in the future for true competitive advantage. The "Silk Road" of the subtitle was once the world's main commercial thoroughfare, dotted from Damascus to China with popular trading posts where goods were exchanged for redistribution throughout Asia and North Africa. The Internet is now "destined to become the primary trading route for the whole population of the planet," writes Bloor. He then offers his take on the transformation, complete with four fundamental mechanisms he says will help one gain the most from it. These include a new model of market growth he dubs "the hockey stick curve"; various communication channels, "by which electronic interaction occurs in the electronic economy"; the "force of automation," which fashions innovative opportunities from new technologies; and the overall change in business behavior driven by the worldwide adoption of the Internet as the trading bazaar of the 21st century. Mixing practical observations on these core principles with informed speculation on the entire evolving process, the book should prove of interest to e-business entrepreneurs seeking an additional electronic edge. --Howard Rothman

From Publishers Weekly

As little as six years ago, the idea that there should be any commercial use of the Internet was bitterly resented by a large majority of users. A couple trillion dollars later, Bloor, who runs his own IT analysis and consulting company in Europe, comes along and turns the idea of the Internet as a marketplace on its head. He contends that the entire Internet, commercial and noncommercial, is a marketplaceAin which money is exchanged, of course, but also ideas, information, experiences and attitudes. Like an ancient bazaar, a medieval fair or a 20th-century stock exchange, the Internet connects people who wish to negotiate and execute every stripe of transaction. Bloor further argues that throughout history, communications and exchange have been two sides of the same coin. However, this is not a scholarly work of history with copious footnotes: the reader will be convinced or not by the author's rhetoric rather than by hard evidence. Bloor's main aim is to provide a heady framework for down-to-earth practical advice about exploiting the Internet, covering such topics as IPOs and profitable business models as well as trends in marketing, merchandizing, sales transactions, intellectual copyright and the business-to-business market. Judged simply as a handbook of why and how to use the Internet for business, this is an excellent work, as good as any book for beginners on the market. Even those who skip the history and philosophy will find it useful. Those who buy Bloor's larger argument are likely to deem it a classic work that deserves a permanent place on their bookshelf.
Copyright 2000 Reed Business Information, Inc.

Product Details

  • Hardcover: 338 pages
  • Publisher: Nicholas Brealey Publishing; First Edition edition (September 1, 2000)
  • Language: English
  • ISBN-10: 185788258X
  • ISBN-13: 978-1857882582
  • Product Dimensions: 9.3 x 6.4 x 1.2 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,851,044 in Books (See Top 100 in Books)

More About the Author

This is the Bio I sent in for the SOA book. Despite the tongue-in-cheek tone, it's accurate.

Robin Bloor was born in Liverpool, England in the 1950s, a little too late to become member of The Beatles and, in any event, completely bereft of musical talent. In his late teens he went to Nottingham University, whose alumni include D H Lawrence and a vast array of prominent chemists. At Nottingham, he pursued neither literature nor chemistry. Instead, he acquired a degree in Mathematics, a love for computers and a number of severe hangovers.
Discovering, after a brief spell with an Insurance company, that he was never meant to be an actuary, he inflicted himself on the IT industry. He built commercial business applications for insurance companies and banks. Escaping from one role into another, he became in turn, a programmer, an analyst, a support technician, a project manager and a consultant. Eventually, for want of something better to do, he set up his own computer consultancy.
In the late 1980s, inspired by D H Lawrence, but covering quite different subject matter, he began writing articles for DEC User magazine in the UK and subsequently for DBMS magazine in the US. The consultancy that he had created, Bloor Research, gradually morphed into an IT analyst company and he started to spend more time writing about technology than making it work.
In April 1999 he published his first book, The Electronic B@zaar, which was about the dot com revolution. Much to his surprise it was a UK business best seller and was published a year later in the US, just as the dot com boom turned to bust. It received several accolades, being referred to as "a classic" by Publisher's Weekly in the US, but the market for such books had tanked.
Following in the steps of the Pilgrim Fathers, Robin emigrated to the US in 2002, but finding New England to be frostier than he had imagined, he settled in Texas. In 2003, for reasons beyond his comprehension, he was awarded an honorary Ph D in Computer Science, by Wolverhampton University in the UK in recognition of 'Services to the IT Industry'. In 2004 he became a partner in the noted IT analyst company, Hurwitz & Associates. In 2006, against his better judgment, he agreed to write a 'dummies' book with some of his partners in Hurwitz. Had that not been the case, you would not be reading these words.

 

Customer Reviews

6 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:
 (3)
2 star:    (0)
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Average Customer Review
3.8 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:
5.0 out of 5 stars This book leaves me saying, "I understand the web.", September 28, 2000
By 
Louis R. Greer (San Jose, CA United States) - See all my reviews
This review is from: The Electronic Bazaar: From the Silk Road to the e-Road (Hardcover)
I have had the pleasure of hearing Robin Bloor speak, and he uses the same candor and straight talk in his book. He explains the history and evolution of the web, as well as its importance to the present and future of business in a way that "high touch" individuals (versus "high tech" individuals) can understand.

His making of points by referring to website examples, and the associated ... website that makes it easy for the reader to access the references is a clever use of the topic itself to reinforce the topic.

Above all, Robin not only presents important information, he gives the reader a simple understanding of it.

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3.0 out of 5 stars Good general information, January 24, 2002
By 
This review is from: The Electronic Bazaar: From the Silk Road to the e-Road (Hardcover)
This book provides history of trading and the web. There is also good basic economic and marketing information. However, after stating that every business needs to be on the Internet the book doesn't provide much in the way of practical advice. Some of the predictions for the future have already happened and others don't seem all that realistic. It seems he was caught up in the hype of the times. Interesting reading, but needs to be taken with a grain of salt.
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3.0 out of 5 stars Good general book for beginners, September 14, 2001
This review is from: The Electronic Bazaar: From the Silk Road to the e-Road (Hardcover)
This book does not contain any practical knowledge or resource information. It is not in an order to be readable from front to back. Random terms and phrases are thrown at you and mediocre explanations are given. Everything is the greatest thing sense sliced bread. This reminds me of when computers first got in the hands of the people and books were written saying now make money with mailing lists.

The ten chapters:

From the Silk Road to the eRoad

The Mad Hatter's eParty

The Flight of the Roast Chicken

Leveling the Playing Fields

Apples from Alaska

Of Markets and B@zarrs

EConstructing the Enterprise

The Alligator Pools

The Aftermath

A World Tuned Upside Down

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