Customer Reviews

Electronic Commerce 2002: A Managerial Perspective (2nd Edition)

5 star:		(6)
4 star:		(5)
3 star:		(4)
2 star:		(2)
1 star:		(7)

 

 

I had used a book by Efriam Turban in a course I took several years ago in Decision Support Systems and was excited to find that he had written this book on Electronic commerce. I'm sorry to say that I found this book to be a big disappointment.

This book, even though it was just published less than a year ago, is really out-of-date. Just one example: Chapter 5 lists a total of 36 references, but only ONE is from 1999. I'm sorry, but references to what was going on in e-commerce in 1995 and 1996 just aren't all that useful today.

The topics in the book are scattered and not well organized. It is really clear that four different people wrote the book because the writing styles change from chapter to chapter (shouldn't a publisher have an editor fix this kind of problem?). One example: the term "cookies" is formally defined in three different chapters. Also, a number of figures (especially in the earlier chapters) have been recycled from Turban's other books. Not much of a value-add there.

There are some pretty big holes in the coverage, too. The book doesn't even mention important things like rational branding, permission marketing, or electronic customer relationship management. And it provides very light coverage of important topics such as supply chain management and virtual private networks.

I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.

I used this book for a CTUonline.edu class and have found it to be very well written. I am already familiar with how the e-commerce world works, but for those that are not, it does a great job of explaining just about everything. Plenty of website references and case studies so that you understand HOW businesses are implementing various e-commerce strategies.

As an E-Commerce professional and instructor, I found this book a little intimidating for beginners.

I used this book as a textbook for teaching an E-Commerce overview course for students working towards a Marketing AA degree. This book was not easy for the students to grasp and the writing was full of jargon that is not exactly industry standard. It would be more appropriate for upper class business majors or MBAs. Not the best introduction to the subject matter.

However, on the plus side, the book is well organized and quite meaty for those really interested in learning basic E-Commerce concepts.

It was pretty obvious that this book was written in a hurry to tap the academic market and current interest in electronic commerce. While the book is fairly well organised, the number of typographical errors and calling URL - universal resource locator, would mislead a newcomer to electronic commerce terminology and makes reading rather unpleasant.

Really, really boring! I only bought this book because of my course requirement. The insight of electronic commerce is explained in more theoretical form. Usage of computers is not needed here which make it more boring. The graphics..let's just say, it's not really well presented. If you are looking for good e-commerce book, just don't waste your money on this one.

How on earth is it possible to make even the simplest of theories so complicated? The book is absolutely stuffed with useless words and figures. If the authors did not get paid per word, I am sure they could have written a splendid book with one third of the pages. The price is exorbitant, and what you get for more than a hundred dollars is close to nothing. Do NOT buy this book!

I am a full time student in a computing program which believe me, requires reading some boring books, but this one takes the cake. The way it was written simply does not flow. It was the only textbook I have read so far that literally put me to sleep. The content is very repetetive, and features graphs that are truley unintelligable. Skip this book unless you absolutely must purchase it for school.

This book is a very good book, and I recommend it to anyone interested in the subject. Enjoy Reading the only book you need for ecommerce.

This Book gives a Fresh aproach to what e-commerce is up to and its Managerial issues. I found the book to be exxcellent, and I recommand it to those who are intrested in the Subject. As the Book says on the Back Cover - The Only Ecommerce Book You Need.