Electronic Commerce 2004: A Managerial Perspective (3rd Edition) [Hardcover]

Efraim Turban (Author), David King (Author), Jae K. Lee (Author), Dennis Viehland (Author)

Book Description

ISBN-10: 0130094935 | ISBN-13: 978-0130094933 | Publication Date: October 30, 2003 | Edition: 3

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Editorial Reviews

From the Back Cover

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Product Details

• Hardcover: 752 pages
• Publisher: Prentice Hall; 3 edition (October 30, 2003)
• Language: English
• ISBN-10: 0130094935
• ISBN-13: 978-0130094933
• Product Dimensions: 10.9 x 8.3 x 1.3 inches
• Shipping Weight: 3.8 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #441,082 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

1.0 out of 5 stars Big Disappointment, November 6, 2000

By A Customer

This review is from: Electronic Commerce: A Managerial Perspective (Hardcover)

I had used a book by Efriam Turban in a course I took several years ago in Decision Support Systems and was excited to find that he had written this book on Electronic commerce. I'm sorry to say that I found this book to be a big disappointment.

This book, even though it was just published less than a year ago, is really out-of-date. Just one example: Chapter 5 lists a total of 36 references, but only ONE is from 1999. I'm sorry, but references to what was going on in e-commerce in 1995 and 1996 just aren't all that useful today.

The topics in the book are scattered and not well organized. It is really clear that four different people wrote the book because the writing styles change from chapter to chapter (shouldn't a publisher have an editor fix this kind of problem?). One example: the term "cookies" is formally defined in three different chapters. Also, a number of figures (especially in the earlier chapters) have been recycled from Turban's other books. Not much of a value-add there.

There are some pretty big holes in the coverage, too. The book doesn't even mention important things like rational branding, permission marketing, or electronic customer relationship management. And it provides very light coverage of important topics such as supply chain management and virtual private networks.

15 of 17 people found the following review helpful:

5.0 out of 5 stars Electronic Commerce: A Managerial Perspective, April 5, 2000

By 

"mbaboy" - See all my reviews

This review is from: Electronic Commerce: A Managerial Perspective (Hardcover)

I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Well written and referenced...., January 1, 2005

By 

Joshua Graham "www.123collegedegree.com" (Jacksonville, FL) - See all my reviews
(REAL NAME)   

This review is from: Electronic Commerce 2004: A Managerial Perspective (3rd Edition) (Hardcover)

I used this book for a CTUonline.edu class and have found it to be very well written. I am already familiar with how the e-commerce world works, but for those that are not, it does a great job of explaining just about everything. Plenty of website references and case studies so that you understand HOW businesses are implementing various e-commerce strategies.