Electronic Commerce [Paperback]

Gary P. Schneider (Author), James T. Perry (Author)

Book Description

Publication Date: November 16, 1999 | ISBN-10: 0760011796 | ISBN-13: 978-0760011799 | Edition: 1

Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.

Editorial Reviews

About the Author

Gary Schneider is a Professor of Accounting and Information Systems at the University of San Diego. The author or co-author of 31 books on accounting, electronic commerce, and information topics. Gary has PhD in accounting systems from the University of Tennessee, and MBA in accounting from Xavier University.

James T. Perry is Professor of Management Information Systems at the University of San Diego, School of Business. He is the author of over sixty-five textbooks and trade books. He holds a Ph.D. in computer science from the Pennsylvania State University and a B.S. in mathematics from Purdue University.

Product Details

• Paperback: 452 pages
• Publisher: Course Technology; 1 edition (November 16, 1999)
• Language: English
• ISBN-10: 0760011796
• ISBN-13: 978-0760011799
• Product Dimensions: 9.1 x 7.4 x 1.1 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #6,330,411 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

34 of 35 people found the following review helpful:

4.0 out of 5 stars Balanced Look at E-Commerce Business and Technical Process, May 24, 2000

By 

Douglas McShane - See all my reviews

This review is from: Electronic Commerce (Paperback)

Before reviewing the actual content, it is appropriate to mention that I teach a variety of computer courses for a technical college...and, therefore, read lots of books.

This text looks at business trading over the Internet from a process perspective. Marketing and Web page development are mentioned, but the focus of the content is on the technological "hoops" that are jumped through in order to complete e-commerce transactions.

The book includes chapters on Internet development history, packet-switching, server hardware and software considerations, security issues, payment systems, and marketing strategies (including the development of a business plan).

Instructionally, this book is current and a quality read (a little dry perhaps, but consider the material). The authors use many examples throughout and include many company and product names.

For someone in IT or management, this is a wonderfully balanced survey of e-commerce business structure and transaction process. The material presented will thoroughly get the reader up to speed on all of the aspects of ecommerce including most of the non-technical and semi-technical terminology. This really bridges the gap between IT professionals and traditional managers.

I feel that this is one of the better books I've ever used and recommend it highly for managers or instructors.

17 of 18 people found the following review helpful:

5.0 out of 5 stars Best and Most Current Textbook Available, November 5, 2000

By A Customer

This review is from: Electronic Commerce (Paperback)

This is, without a doubt, the best and most current textbook on electronic commerce that is available today (and I understand these authors are planning to have a second edition of the book completed by February 2000 - which should be even MORE current).

The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models. The book includes important issues like legal and international concerns and even has a great little section on managing and staffing Web development projects in the last chapter.

This is the only book on e-commerce that I have seen that actually creates and uses a theory-based organizing framework (they build on Porter's work on value chains). Even though the book was clearly designed to be used in the classroom (it has problem assignments, exercises, and an extensive list of references at the end of each chapter), I think this book would be an excellent resource for a business manager that wanted to learn what all of this e-commerce stuff was all about OR for a techie that wanted to learn something about the business end of e-commerce.

The book is a very easy read and is remarkably interesting (even the chapter on security theories is pretty hard to put down... and that is some dull stuff, usually). The book includes bolded company names throughout and each of those names is included on the book's Web site as a hyperlink to the company site. This is very useful because you can see the examples that the book mentions come to life (if you can read the book while you're in front of your computer)...

I would recommend this book to any reader that wants to learn more about electronic commerce than you would find in a light overview book. This book gets into details, but in a very readable way.

2 of 6 people found the following review helpful:

5.0 out of 5 stars a good textbook, July 24, 2000

By A Customer

This review is from: Electronic Commerce (Paperback)

a very good textbook which covers both technology & management topics.